ANALYSIS OF FACTORS THAT INFLUENCE CONSUMERS’ CHOICES OF HOUSING IN PURBALINGGA REGENCY

Dwi Sri Wiyanti; Taufik Dwi Laksono

doi:10.29121/ijetmr.v13.i1.2026.1731

ANALYSIS OF FACTORS THAT INFLUENCE CONSUMERS’ CHOICES OF HOUSING IN PURBALINGGA REGENCY

Authors

Dwi Sri Wiyanti Civil Engineering, Faculty of Engineering, Wijayakusuma University Purwokerto, Jl. Beji Kampus Karangsalam Purwokerto Indonesia 53152
Taufik Dwi Laksono Construction Manajement, Madyathika Polytechnic Purbalingga, Kedung Menjangan Kecamatan Purbalingga Jawa Tengah

DOI:

https://doi.org/10.29121/ijetmr.v13.i1.2026.1731

Keywords:

Housing, Developer, Consumer, Griya Kalika Housing

Abstract

Housing developers determine housing locations based on factors that influence consumers’ choices of housing. Therefore, a study to analyze the factors that influence consumers’ choices of housing from the perspective of developers in Purbalingga Regency based on previous studies is needed. The study was conducted to determine the factors underlying developers' decisions regarding housing locations, to identify the factors that influence consumers' housing choices based on previous studies, and to determine the relationship between the two studies. The study was conducted at one of the housing developers in Purbalingga Regency, PT. Saka Qinarya, at the Griya Kalika housing complex. The study concluded that the factors underlying developers' decisions regarding housing locations are proximity to the workplace, a comfortable and quiet location, affordable prices, attractive home designs, and proximity to numerous public facilities. These factors align with those found in previous studies.

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References

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Published

2026-02-02

How to Cite

Wiyanti, D. S., & Dwi Laksono, T. (2026). ANALYSIS OF FACTORS THAT INFLUENCE CONSUMERS’ CHOICES OF HOUSING IN PURBALINGGA REGENCY. International Journal of Engineering Technologies and Management Research, 13(1), 19–24. https://doi.org/10.29121/ijetmr.v13.i1.2026.1731

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Vol. 13 No. 1 (2026): IJETMR2026: Volume 13 Issue 1 January

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