DIGITAL TRANSFORMATION AND DISTRIBUTION EFFICIENCY IN SMALL AND MEDIUM ENTERPRISES (SMES)
DOI:
https://doi.org/10.29121/ijetmr.v12.i3.2025.1697Keywords:
Communication, Organizational Performance, Cross-Functional Teams, Interdepartmental Coordination and Project Flow EfficiencyAbstract
This research paper examines how digital transformation has reshaped distribution efficiency among small and medium enterprises (SMEs) in India. With increasing competition and evolving market dynamics, SMEs are adopting digital tools such as ERP systems, cloud computing, and digital logistics platforms to enhance transparency, speed, and cost-effectiveness. The paper explores the relationship between digital adoption and improvements in order accuracy, communication, inventory management, and customer satisfaction. Through an analytical review of academic literature, government reports, and industry studies, the paper highlights how digitalization can minimize delays, reduce costs, and optimize supply chain coordination. It also identifies common barriers faced by SMEs, including limited resources, skill gaps, and technological constraints. The study concludes with recommendations for policymakers and managers to promote digital readiness and sustainable growth within the SME sector.
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References
Chopra, S., & Meindl, P. (2021). Supply Chain Management: Strategy, Planning, and Operation (8th ed.). Pearson Education.
Christopher, M. (2017). Logistics and Supply Chain Management. Financial Times Publishing.
Deloitte (2022). SME Digital Transformation Report – India Edition.
Government of India (2023). Digital MSME Scheme Guidelines.
IDC (2024). Digital Maturity Index for Emerging Enterprises.
India Brand Equity Foundation (IBEF) (2024). Indian Logistics and Distribution Industry Report.
Kotler, P., & Keller, K. L. (2022). Marketing Management (16th ed.). Pearson India.
NASSCOM (2023). Digital Adoption in Indian SMEs: Trends and Challenges.
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Copyright (c) 2025 Subhaan Gondekar, Dr.Priya Satsangi, Dr. Bhawna Sharma
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