THE ROLE OF SOCIAL MEDIA IN PROPAGANDA WARFARE: A STRATEGIC ANALYSIS

Authors

  • Om Ji Rudra Research Scholar, Department of Defence and Strategic Studies, Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj Uttar Preadesh, India

DOI:

https://doi.org/10.29121/shodhkosh.v5.i7SE.2024.6445

Keywords:

Artificial Intelligence (Ai), Cyber Warfare, Deepfake Technology, Digital Propaganda, Disinformation, Geopolitical Conflicts, Information Warfare, Misinformation, Psychological Operations, Social Media, State and Non-State Actors, Strategic Narratives

Abstract [English]

Social media has become a powerful tool in modern propaganda warfare, allowing state and non-state actors to manipulate public perception, spread misinformation, and conduct psychological operations. Unlike traditional propaganda, digital platforms enable real-time influence campaigns through fake news, deepfakes, and AI-driven content amplification. This paper examines the strategic use of social media in information warfare, analyzing case studies such as Russia’s disinformation in Ukraine, China’s influence in the Taiwan Strait, and ISIS’s recruitment strategies. The study explores the consequences of digital propaganda, including societal polarization, erosion of truth, and threats to democratic institutions. It also discusses countermeasures such as digital literacy programs, AI-driven misinformation detection, and international cooperation in cyber security. As social media continues to shape global conflicts, understanding its role in propaganda warfare is essential for policymakers, security agencies, and researchers. This study aims to provide insights into mitigating the risks posed by digital propaganda.

References

Benkler, Y., Faris, R., & Roberts, H. (2018). Network propaganda: Manipulation, disinformation, and radicalization in American politics. Oxford University Press. DOI: https://doi.org/10.1093/oso/9780190923624.001.0001

Chesney, R., & Citron, D. (2019). Deepfakes and the new disinformation war. Foreign Affairs, 98(3), 147-155.

Ferrara, E. (2020). Disinformation and social bot operations in the run-up to the 2020 US election. Harvard Kennedy School Misinformation Review, 1(3).

Galeotti, M. (2019). We need to talk about Putin: How the West gets him wrong. Ebury Publishing.

Herman, E. S., & Chomsky, N. (1988). Manufacturing consent: The political economy of the mass media. Pantheon Books.

Downloads

Published

2024-07-31

How to Cite

Rudra, O. J. (2024). THE ROLE OF SOCIAL MEDIA IN PROPAGANDA WARFARE: A STRATEGIC ANALYSIS. ShodhKosh: Journal of Visual and Performing Arts, 5(7SE), 283–286. https://doi.org/10.29121/shodhkosh.v5.i7SE.2024.6445