ShodhKosh: Journal of Visual and Performing Arts

ANALYSIS OF MHD MIXED CONVECTION FLOW PAST A STRETCHING SHEET IN POROUS MEDIUM

2025-05-12T13:13:30+00:00

In this study, we are examining the combined effects of magnetohydrodynamics (MHD), with mixed convective flow over a linearly stretching sheet imbedded in a porous medium. The mathematical formulation utilizes appropriate similarity transformations to generate a system of coupled, nonlinear ordinary differential equations (ODEs) that are influenced by important physical parameters on velocity, temperature, and concentration fields. The Runge-Kutta-Fehlberg (RKF) method is employed to numerically solve these ODEs. The dimensionless velocity, and temperature profiles are graphically illustrated and discussed in detail in relation to the effects of a variety of governing parameters, such as the magnetic parameter, Eckert number, and porosity parameter. Potential applications in industrial, chemical, and engineering processes are provided by the results, which offer valuable insights into the behavior of MHD flows in porous media environments.

EMERGENCE AND EVOLUTION OF CIVIL RIGHTS MOVEMENT IN INDIA: AN OVERVIEW

2025-05-12T10:49:48+00:00

Usually, civil rights are essential rights to live a peaceful civilized and dignified social life. All civil rights are also identified as important social rights of citizens. In India, the term civil rights, right to individual liberty, human right etc. are used almost synonymously. Civil rights movements in India have a long history. Civil rights movement in India started from the pre-independence period and even in independent India the civil rights movement has gone through various phases and events. The issue of civil rights movement is closely associated with the democratic rights movement, the human rights movement and the national freedom movement. The civil rights movement in India has also started with the national freedom movement during the colonial period. The efforts to protect civil rights that can be traced through India's national liberation movement from the pre-independence era are considered equally relevant long after independence.

AWARENESS, ACCESSIBILITY, AND ACADEMIC UTILITY OF E-SHODHSINDHU RESOURCES AMONG ACADEMICS IN TECHNICAL INSTITUTIONS OF KARNATAKA.

2025-05-12T10:54:43+00:00

The rapid proliferation of information and communication technology (ICT) has significantly influenced academic research, enabling access to extensive digital repositories like the e-ShodhSindhu consortium in India. This study assesses the awareness, accessibility, and academic utility of e-ShodhSindhu resources among academic stakeholders in selected technical institutions in Karnataka, namely NITK Surathkal, IIT Dharwad, and IISc Bangalore. A quantitative approach was employed, using Krejcie and Morgan's (1970) formula to determine a sample size of 1184 respondents, comprising students, faculty members, and research scholars. Data were collected through a structured questionnaire addressing demographic information, awareness, usage patterns, academic impact, challenges, training needs, and satisfaction levels. Analysis revealed that while awareness of e-ShodhSindhu resources is high (96.54%), usage patterns indicate sporadic engagement, with most respondents accessing resources occasionally. E-journals and databases emerged as the most utilized resources, whereas reference works and digital archives exhibited lower engagement. The findings underscore the need for targeted training programs and enhanced infrastructure to optimize resource utilization, thereby aligning academic resource access with research productivity goals.

ROLE OF AI IN SOCIAL MEDIA MARKETING

2025-05-12T07:12:36+00:00

This study investigates the significant role of artificial intelligence (AI) in social media marketing and examines the associated challenges faced by marketing professionals. Utilizing a quantitative research methodology, a structured questionnaire was distributed to 243 social media marketing professionals across various industries. The analysis reveals a strong consensus on the positive impact of AI in enhancing marketing campaign effectiveness, accuracy in audience targeting, engagement rates, and overall efficiency through AI-driven analytics and automation. However, the study also identifies substantial challenges, including high financial investment requirements, a lack of skilled personnel, data privacy concerns, biases in AI algorithms, and the difficulty of ensuring the accuracy and reliability of AI-driven insights. These findings underscore the need for strategic investment, robust data privacy frameworks, and continuous refinement of AI models. Future research should focus on developing cost-effective AI implementation methods, training programs for AI professionals, and exploring the ethical implications of AI in marketing.

EXPLORING THE ROLE OF GREEN MARKETING IN SUSTAINABLE BUSINESS PRACTICES

2025-05-12T06:48:11+00:00

This study examines the impact of green marketing on sustainable business practices and explores employee perceptions regarding the implementation of green marketing for sustainability. Utilizing a quantitative approach, data were collected through structured surveys from 189 employees from various industries. The results indicate that green marketing initiatives significantly enhance sustainability practices, environmental performance, and integration into business strategies, while also boosting company reputation and customer loyalty. Employees exhibited strong positive perceptions of green marketing, expressing pride in their company’s sustainability efforts and supporting continued implementation and expansion of these practices. These findings underscore the importance of green marketing as a strategic tool for achieving long-term business success and environmental stewardship. Future research should focus on developing comprehensive models linking green marketing to consumer behaviour and exploring its long-term financial impacts across different sectors and regions.

PROJECT UNNATI: SKILLING MGNREGA WORKERS FOR SUSTAINABLE LIVELIHOODS

2025-05-10T09:24:24+00:00

Project UNNATI, launched by the Ministry of Rural Development, Government of India, represents a strategic shift from the conventional welfare-oriented approach of MGNREGA towards an integrated livelihood generation model through targeted skill development. This article critically examines the design, implementation, and potential impact of Project UNNATI, which aims to upskill 200,000 MGNREGA workers by March 2025. Through a policy and implementation framework analysis, the study highlights the project's core components, including training pathways, financial support mechanisms, governance structure, and monitoring systems. While the project showcases innovation through its convergence with DDU-GKY, RSETIs, and KVKs, several implementation challenges such as scalability, market linkage, and inter-agency coordination are identified. The article concludes with recommendations for enhancing the project's sustainability and broader implications for rural development policies.

ROLE OF MICROFINANCE INSTITUTIONS IN PROMOTING FINANCIAL INCLUSION

2025-05-10T09:40:21+00:00

Microfinance institutions (MFIs) have emerged as crucial agents in fostering financial inclusion, particularly in developing economies. This paper explores the role of MFIs in promoting financial inclusion in Kerala, India. Through a structured survey using a 5-point Likert scale-based questionnaire administered to a randomly selected sample of 300 beneficiaries, the study examines the extent of financial inclusion facilitated by MFIs. Data analysis was carried out using EDUSTAT software, employing descriptive statistics and hypothesis testing. Results indicate that MFIs significantly contribute to enhancing access to financial services, particularly among marginalized communities. The findings underline the need for strengthening the microfinance framework to ensure sustainable inclusion. This paper highlights the importance of strategic policy initiatives and recommends avenues for future development in the sector.

STUDY OF THE EFFECT OF SCHOOL ENVIRONMENT ON THE EDUCATIONAL ACHIEVEMENT OF STUDENTS STUDYING AT SECONDARY LEVEL

2025-05-10T09:46:27+00:00

For students studying at secondary level, this environment forms the basis of their educational, mental and social development. School environment includes teacher-student relationship, influence of classmates, educational resources, and administrative policies. These elements can positively or negatively affect the learning ability of students and their educational achievements. The relationship between teacher and students plays a central role in educational achievements. An inspiring and supportive teacher can instill confidence and interest in studies in students. On the contrary, harsh or neglectful attitude of teachers can affect the performance of students. The influence of classmates is also important because positive peer groups can motivate students to perform better while negative influence can weaken their self-esteem and educational goals. Resources available in the school such as libraries, laboratories, playgrounds and technical equipment promote the educational success of students. Adequate resources help in providing practical and experiential education to students. Also, the environment of the classrooms, such as cleanliness, lighting and seating, affects the concentration and learning ability of students. The administrative policies and disciplinary measures of the school also affect the academic achievement of students. A progressive and inclusive administrative system provides a sense of freedom and cooperation to the students. Also, the examination system, methods of evaluation and the structure of the curriculum also guide the performance of students. School environment also has an impact on mental and emotional health. A stress-free and inspiring environment encourages students to use their full potential. On the contrary, an atmosphere of pressure and insecurity can affect the mental health and academic achievements of students. Ultimately, the impact of school environment on the academic achievement of students is wide-ranging and multi-faceted. It is essential that schools provide an environment that not only encourages academic success but also helps in the overall development of students. For this, teachers, parents and administration should work together to create a positive and encouraging environment.

GOVERNMENT INITIATIVES AND UNEMPLOYMENT IN SONIPAT DISTRICT, HARYANA: AN EVALUATION

2025-05-10T06:17:41+00:00

This research paper assesses the effectiveness of government interventions that seek to abate unemployment in Sonipat district, Haryana. The study is concerned with such major programs as the Haryana Employment Generation Subsidy Scheme, Saksham Yuva Scheme, and the Haryana Skill Development Mission (HSDM) and their implementation and effects on the employment rates. Data collected from 2016 to 2019 from 10 government Industrial Training Institutes (ITIs) in Sonipat show that there are issues regarding the course offering that are gender biased, high dropout rates and low placement ratio especially for female trainees. Incentives, such as the Employment Generation Subsidy Scheme to industry in employing local youth, as well as, Saksham Yuva Scheme that disburses unemployment allowance and honorariums to the educated youth, the overall effectiveness is constrained by systemic issues including poor industry linkages, and few course relevance. The paper concludes that in order for these government initiatives to realize their targets, joint efforts are needed to tackle the challenges, which include curriculum reforms, more industry involvement and specific support for the underrepresented groups.

TORSIONAL BEHAVIOR IN SELF-COMPACTING AND CONVENTIONAL CONCRETE: FINDINGS FROM PAST RESEARCH AND EXPERIMENTS

2025-05-10T09:12:40+00:00

This study investigates the torsional behavior of reinforced concrete (RC) beams made with Conventional Concrete (CC) and Self-Compacting Concrete (SCC) under pure torsional loading. The primary variables considered are concrete type, concrete strength class, and web spacing. The torsional moment capacities, crack patterns, and failure mechanisms of the beams were experimentally evaluated and compared to theoretical predictions based on various standards and empirical formulas. The results revealed that SCC beams exhibited significantly improved torsional performance compared to CC beams, due to better adhesion between the cement paste and aggregates, resulting in narrower crack widths and higher torsional moment capacities. Additionally, the study found that decreasing web spacing increased torsional capacity and reduced crack width for both concrete types. The experimental results were compared with theoretical torsional moment values derived from ACI, EU, TS, AS3600, BS8110, Hsu’s, and Rauch’s formulas, with the closest correlation observed with the AS standard. The study highlights the importance of concrete type, concrete strength, and web spacing in enhancing the torsional behavior of reinforced concrete beams and suggests that existing empirical models should be refined to account for the unique characteristics of SCC.