EXPLORING YOUTH’S PERCEPTION ON OTT FILMS AMONG COLLEGE STUDENTS IN CHENNAI

Gokulraj S.; Yuvaraj J.; Nazini N.

doi:10.29121/shodhkosh.v4.i1SE.2023.633

Authors

Gokulraj S. Department Of Visual Communication, Sathyabama Institute Of Science And Technology - Chennai
J. Yuvaraj Assistant Professor, Department Of Visual Communication, Sathyabama Institute Of Science And Technology – Chennai
Dr. N. Nazini Assistant Professor, Department Of Visual Communication, Sathyabama Institute Of Science And Technology – Chennai

DOI:

https://doi.org/10.29121/shodhkosh.v4.i1SE.2023.633

Keywords:

OTT, Films, OTT Platforms, Devices, Language, Web Series, Psychological Changes, Mannerism, Character Portrayal

Abstract [English]

OTT has emerged as a fantastic source of entertainment in 2019 amid the epidemic, delivering high quality Content online. Over the past few years, OTT has emerged as one of the best distribution channels for major movies. Youths' behaviour changed significantly as a result of OTT. OTT has altered the way that traditional movie theatres operate. Nowadays, many people prefer to view movies at home because they are instantly released on OTT. How OTT viewing affects young people's behaviour, mental health and also concentrate on how OTT affects young people (specify age) is investigated . Researcher adopted quantitative research method and implemented Survey method to collect the data. The researcher wants to determine what young people watch based on the survey's findings. The statistical analysis is done by the researcher. The researcher identified the effects of OTT on young people thanks to the way the questionnaire was put together.

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