CSR: A CASE STUDY OF TATA GROUP IN INDIA

Authors

  • Sameer Mohammed Hussain B.Com, M.Com, Mba Finance, Phd Research Scholar, Jjtu

DOI:

https://doi.org/10.29121/shodhkosh.v4.i1.2023.3027

Keywords:

Corporate Social Responsibility, Employee, Profitability, Society, Stakeholders

Abstract [English]

No doubt “profitability” has been the driving force and an undercurrent behind all developments; but coin has two faces, that are growing competition levels and extreme business rivalries started taking a toll on environment, quality, transparency and the society. The business chamber houses realized that they have to rise over the thinking of profitability and have to take care of all those people who are associated with them in the society directly or indirectly. This realization of business chamber houses resulted towards the concept of Corporate Social Responsibility (CSR). This research study revolves around the understanding of corporate social responsibility (CSR) and identifying its scope by taking the case study of the TATA Group under flagship of Mr. Ratan Tata who has shown the way of responsibility towards the protection methods of the environment and upliftment of entire common masses and development of Indian nation.

References

Bowen, H. R, Social responsibilities of the businessman(New York: Harper & Row, 1953)

Davis, Keith, Can Business Afford to Ignore Social Responsibilities? (California Management Review, Spring, 1960) DOI: https://doi.org/10.2307/41166246

Frederick, W.C., The growing concern over business responsibility (California Management Review, Vol.2, 1960) pp. 54-61 DOI: https://doi.org/10.2307/41165405

Mark Goyder, Redefining CSR: From the Rhetoric of Accountability to the Reality of Earning Trust (Tomorrow's Company, 2003)

Wood, D.J. , Towards improving corporate social performance (Business Horizons, Vol. 34 No. 4, World Business Council for Sustainable Development 1991) pp. 66-73 DOI: https://doi.org/10.1016/0007-6813(91)90008-J

Halal, W. E, Corporate community:A theory of the firm uniting profitability &responsibility,strategy &leadership.(vol 28. No 2. , 2000), pp10-16 DOI: https://doi.org/10.1108/10878570010341582

Ackerman, R. W., & Bauer, R. A., Corporate social responsiveness. (Reston ,VA: Reston. 1976)

Burke Lee and Jeanne M. Logsdon, Corporate Social Responsibility Pays Off [Long Range Planning, Volume 29, Issue 4, (August), 1996] pp. 437-596

Innovation is a Journey with a Compass, may21, 2012 www.financialexpress.com

Forerunners in corporate social responsibility, March 16, 2005 | The Indian Express, www.tata.com

Tata Motors: Corporate Social Responsibility Annual Report 2009-10 www.tatamotors.com/sustainability/CSR-10/content.php

https://dx.doi.org/10.29121/shodhkosh.v4.i1.2023.3027 DOI: https://doi.org/10.29121/shodhkosh.v4.i1.2023.3027

www.tata.com/0_our_commitment/community_initiatives/tcci.html

Downloads

Published

2023-06-30

How to Cite

Mohammed Hussain, S. (2023). CSR: A CASE STUDY OF TATA GROUP IN INDIA. ShodhKosh: Journal of Visual and Performing Arts, 4(1), 1130–1135. https://doi.org/10.29121/shodhkosh.v4.i1.2023.3027