MEDIATING ROLE OF PRINT MEDIA IN SHAPING AWARENESS AND PERCEPTION ABOUT KISAN SAMMAN NIDHI SCHEME: A STUDY ON FARMERS OF GORAKHPUR DISTRICT UTTAR PRADESH
DOI:
https://doi.org/10.29121/shodhkosh.v3.i2.2022.201Keywords:
Awareness, Perception, Kisan Samman Nidhi Scheme, Print MediaAbstract [English]
A quantitative study was carried out to identify farmers' awareness level and perception towards the Kisan Samman Nidhi Scheme of the central government. The government's PM-Kisan program, also known as the Pradhan Mantri Kisan Samman Nidhi Scheme, offers financial support to small and marginal farmers. The government will give all eligible beneficiaries Rs. 6000 a year in three instalments under this scheme. The objective of the study is to gauge the level of awareness and perception of the farmers towards the scheme furthermore to assess the role of Print Media for the same. For this purpose, 80 beneficiaries of the Kisan Samman Nidhi Scheme were taken as study respondents from Jangal Dhoosar and Jangle Rani Kuanri Suhas villages of Gorakhpur district, Uttar Pradesh. The data reveals that all the respondents (n = 80) were aware of the Kisan Samman Nidhi Scheme. 68 respondents (85%) have the basic knowledge of the Kisan Samman Nidhi Scheme. However, about 10 of the respondents (12.5 %) were moderate and 2 of the respondents (2.5 %) were advanced in their level of knowledge about the Kisan Samman Nidhi Scheme. According to the study findings, approximately (92.5 %) of respondents thought the Kisan Samman Nidhi Scheme was very good, while (5%) believed it was good and (2.5%) said it was average. This specifies that a positive perception has been built towards the Kisan Samman Nidhi Scheme.
Downloads
References
Adedoyin, S. F. (1990). Linkages in the Development and Delivery of Agricultural Research Information by Nigerian Research Institutes. Unpublished Ph.D. Thesis Submitted to the Department of Communication and Language Arts, University of Ibadan, 23-24.
Aggarwal, V. B., and Gupta, V. (2002). Handbook of Journalism and Mass Communication Vol. 2. Concept Publishing Company.
Akhilesh, K. (2019). Macro-economic Impact of Income Support Programme for Farmers in India. Journal of Income & Wealth. 41(1), 177-187.
Apata, O. M. (2010). Farmers’ Use of Newspapers as Channels of Agricultural Information in Ekiti State, Nigeria. Journals of Environmental Issues and Agriculture in Developing Countries, 2(2,3), 1-2.
Dutoit, S., and McConnell, C. (1995). Agriculture and Development : A Research Work in North America Land. Grant : University Press. 12-15.
Kavitha, H.N., Kumar, P., Anbukkani, P., Burman, R.R., Venkatesh, P., Jha, G.K., Prakash, P. (2020). Performance of Universal Basic Income Programme in India : A Case Study of PM-Kisan Scheme. Indian Journal of Extension Education, 56(3), 1-8. https://doi.org/10.5958/2454-552X.2020.00001.8. DOI: https://doi.org/10.5958/2454-552X.2020.00001.8
Kumar, P., and Babu, K. (2018). A Study on Famers Awareness towards Pradhan Mantri Kisan Samman Nidhi Yojana in the Guntur District. Anveshana’s International Journal of Research in Regional Studies, Law, Social Sciences, Journalism and Management Practices. 3(3), 10–14.
M.(n.d.). All India Report on Number and Area of Operational Holding, Agriculture Census 15-16. Retrieved from 2022, July 06.
Mohan, R. (2006). Agricultural Credit in India : Status, Issues and Future Agenda. Economic and Political Weekly, 41(11), 1013–1023. http://www.jstor.org/stable/4417965.
Mohan, V. (n.d.). Delhi Comes on Board PM-kisan, West Bengal Continues to Deny Benefit to 72 Lakh Farmers : India News - Times of India. Retrieved from 2022, June 8.
P. (n.d.). Three Years of Pradhan Mantri Kisan Samman Nidhi. Retrieved from 2022, May 06.
Vasireddy, A., and Telugu, S. (n.d.). Telangana CM KCR launches RythuBandhu Scheme in Karimnagar. Retrieved from 2022, June 03.
Yakasai, A. S. (1996). Duty of the Press : A Tutorial Handout for the International Institute of Journalism Diploma Course, 64.
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Bal Krishna Mishra, Dr. Neekee Chaturvedi
This work is licensed under a Creative Commons Attribution 4.0 International License.
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.