TREND OF INFLUENCE AS APPROPRIATION IN DESIGN

Abstract [English]

The ability to identify beauty directs designers to appreciate the artworks around them and also to get inspired from them. Designers often get influenced by surroundings, other art forms, nature, philosophy etc. The concept of influence can be seen in the artworks/products since long time. In this process, many times designers are influenced by other artworks or use an existing element in their creation.
Using the existing elements to make a new design with new context is called as

„Appropriation‟. It has two ways. First it changes the interpretation of artworks. In other words one can say it reframes the original artwork without eliminating its aesthetics. The second way is where designers use the elements in a way which deviates from its original intent. This trend can be seen in modern art and Design.
Since appropriation allows new context and meaning to designs, it opens new ways for interpretation. Borrowing other elements from different cultures increases the chances of appreciation of new designs globally. It has its pros and cons. Influence and appropriation in the field of design is more common and AI is also probably used for that. The purpose of this

study is to pinpoint how influence and appropriation has affected the trends in art/design. Primary and secondary data will be used for this study. Mix method along with grounded theory will be used for this study. This study is focused on the consequences of it hence it aims to identify challenges in adopting appropriation and aesthetical influence of it on viewers. To conclude appropriation as influence may be seen through the lenses of evolution wherein some inherited qualities may retained and modified or re-contextualize according to newer environment to adapt the design trends and function successfully.