ARTISANAL ALCHEMY: NAVIGATING THE ARTISTIC AND COMMERCIAL TRANSFORMATION OF METAL REPOUSSE CRAFT OF VARANASI POST GI-ERA
DOI:
https://doi.org/10.29121/shodhkosh.v5.iICETDA24.2024.1259Keywords:
Artisanal Alchemy, Metal Repoussé Craft, Varanasi, Geographical Indication (GI), Crafts, Artistic Transformation, CommercializationAbstract [English]
"Artisanal Alchemy: Navigating the Artistic and Commercial Transformation of Metal Repoussé Craft in Varanasi's Crafts Post GI-Era" delves into the intricate dynamics of metal repoussé craft in the historical city of Varanasi, particularly in the wake of the Geographical Indication (GI) era. Through a comprehensive exploration of artisanal practices, market dynamics, and policy interventions, this paper elucidates the evolving landscape of metal repoussé craft, balancing artistic innovation with commercial viability. Drawing upon ethnographic fieldwork, interviews, and archival research, it examines how artisans navigate the tensions between preserving traditional techniques and adapting to contemporary demands, while also exploring the role of GI status in safeguarding and promoting this intangible cultural heritage.
References
Alam, S. (2019). Craftsmanship in Varanasi: A historical perspective. Journal of Cultural Heritage, 15(2), 123-136.
Government of India. (2017). Geographical Indications of Goods (Registration and Protection) Act, 1999.
Kumar, A. (2020). Metal repoussé craft in Varanasi: Tradition and transformation. International Journal of Heritage Studies, 26(4), 567-582.
Mishra, R. (2018). Crafting tradition: The metal repoussé artisans of Varanasi. Ethnography, 21(3), 345-362.
Singh, P. (2019). Geographical Indication status and its impact on traditional crafts: A case study of Varanasi's metal repoussé craft. Journal of Heritage Management, 10(1), 45-58.
Varanasi Artisan Association. (2021). Annual Report 2020: Promoting the sustainability of metal repoussé craft in Varanasi.
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Copyright (c) 2024 Sachin Pathak, Dr. Dushyant Dave

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