A CASE STUDY OF GENERATION Z'S INFORMATION SHARING ON SOCIAL NETWORKING SITES: A SURVEY OF COLLEGE STUDENTS IN HAINING CITY
Keywords:Perceived Messaging, Decision Making, Social Networking, Spindle Coding, Consumer Loyalty
The purpose of this study is to investigate the information of Generation Z college students who shop on social networking sites. Through in-depth interviews, we investigated whether young people would be influenced by the information on the website. We do triangulation verification through different people, mainly to explore the information views and final decisions of the Generation Z group on social network websites. Through in-depth interview, we designed the correlation among spindle coding, correlation matrix and reliability and validity. Our research mainly discusses the Gen Z college students' views on the information on social network websites, and whether they will make shopping and decision-making actions based on the information perceived by the websites, so as to further achieve the effect of consumer loyalty.
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