Name: Dr. V. Vijay Kumar

Affiliation: Associate Professor & Dean, School of Communications, XIM University, Bhubaneswar

Email: vijaykumarvijayan@xim.edu.in / vijaykumarvijayan@gmail.com

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Dr. V. Vijay Kumar is Associate Professor & Dean, School of Communications, XIM University, Bhubaneswar.

Introduction:

• Dr. V. Vijay Kumar is an Associate Professor and Dean of the School of Communications at XIM University, Bhubaneswar, Odisha, India. He has a blend of more than two decades of industry and academic experience as his strengths, he is a seasoned media professional and a media educator, with ample years of industrial experience in audio-visual content development, supervision, and management. Right from television reality shows to non-fiction live broadcasts, from television commercials to feature films, he worked on various projects in different capacities. He worked with Sun TV Network, Chennai; Shop CJ TV Network, Mumbai; Frames Entertainment, Chennai, India, in senior roles and he was the creative head and show director of an award-winning Tamil reality talent hunt show ‘Naalaya Iyakunar’ (Future Director) and South India’s first reality television show for identical twins ‘Iruvar’ (Twins). He has completed his PhD from Anna University, Chennai, India. His doctoral research is on the topic ‘Interactive Reality Television’. He is specialized in audio-visual content development, entertainment television programmes, digital filmmaking and educational media design. Apart from teaching, he is actively involved in audio-visual content development in the forms of documentaries, music videos, television shows and educational video modules.

List of all Publications (Journals, Books, Etc.):

• Vijay Kumar, V& Anurag Sahu (2022). “Making” the contemporary and next-generation journalist, through data journalism: The need for emerging curriculum in journalism education in India – A primary proposal. Plaridel - Journal of Communication, Media, and Society. Advanced online publication. https://doi.org/10.52518/2022-15kmrshu (Scopus Listed Journal)
• Vijay Kumar, V& Lalatendu Kesari Jena (2020), “I am perfectly imperfect because I am a media professional”: Asserting the association between media consumption attitude, emotional ownership, and personal well-being, Asia Pacific Media Educator, Vol. 30, No. 2, Sage Publishers, Australia. (Scopus Listed Journal)
• Nazini, N & Vijay Kumar, V(2020), Fabricated Cinema: A Study on the Representation of Muslims in Selected Tamil Films Featuring Kamal Haasan, Global Media Journal - IndianEdition, Vol. 12, No. 2. (UGC CARE Listed Journal)
• Kumar, T, Vijay Kumar, V & Sanjay Mohapatra (2020), Social Media & Social Activism - A Case Study of “Jallikattu‟ Movement, Journal of Media and Communication, Vol 4, No.1. (UGC CARE Listed Journal)
• Vijay Kumar, V, (2020), “Envisaging Women Empowerment‟: A Case Study of Female Student’s Empowerment Through Television Production Courses, Centurion Journal of Multi-Disciplinary Research, Vol. 10,No. 1
• Maheshwari, H & Vijay Kumar, V, (2019), Sustainable Development Goals and Corporate Social Responsibility: A Perceptive from Indian Companies, International Journal of Research in Advent Technology, Special Issue, March 2019, pp. 176 – 181
• Vijay Kumar, V, (2018), Communicating Lives: Portrayal of Underprivileged through Documentaries - published in the book 'Communication for Development,' Edited by Prof. Upendra Padhi, published by Institute of Media Studies, Bhubaneswar
• Maheshwari, H & Vijay Kumar, V, (2018), The Alacrity Paradigm: Social Media Marketing Vs. Consumer'sAttitude -ACaseStudy-published in the book'SocialMedia & New Generation,' Editedby Dr. Manmohan Gupta, published by Eureka Publications, Pune
• Vijay Kumar, V & Arulchelvan, S, (2016), "Look ma, I'm a star!”, - Exploring Contestant's Participation inTamil Reality Television, Mass Communicator, vol 10, no. 2, pp. 17-22
• Vijay Kumar, V & Arulchelvan, S, (2015), “Motivation and Impact of Viewing Reality Television Programme: An Audience Study”, Indian Journal of Science and Technology, vol. 8, issue 27. (Scopus & Web of Science Listed Journal)
• Vijay Kumar, V & Arulchelvan, S, (2015), “5 W‟s and 1 H: The Furtive of Interactive Reality Television‟,International Journal of Applied Engineering Research, vol. 10, no. 17, pp. 37495-37500 (Scopus Listed Journal)
• Vijay Kumar, V & Maheshwari, H, (2014), Corporate Social Responsibility - An Initiative to Sustainable Development – published in the book 'Impact of Sustainable Development on Global Corporate Environment,' Edited by Dr. Arokiamary Geetha Doss, published by Vijay Nicole Imprints Pvt Ltd.,Chennai
• Vijay Kumar, V, (2010), Information Communications Technology and Women Empowerment in India; The Good, The Bad and The Ugly, The Journal of Media Studies, vol. 1, issue. 1, pp. 70-76