Name: Dr. Nitesh Tripathi

Affiliation: Assistant Professor, Department of Mass Communication, Faculty of Arts and Social Studies, St. Xavier’s University, Kolkata, West Bengal, India

Email: nitesh.tripathi@sxuk.edu.in / tripathinitesh23@gmail.com

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Dr. Nitesh Tripathi is Assistant Professor, Department of Mass Communication, Faculty of Arts and Social Studies, St. Xavier’s University, Kolkata, West Bengal, India

Educational Qualifications:

• PhD (2017-2022) - Journalism and Mass Communication, Banaras Hindu University, Varanasi- Submission Date- August 7, 2021 (Titled-Effects of Smartphone Use on Attention Span of Screenagers: A Study on Communication Intervention)
• Post-Graduation (2015-2017) - M.Sc. (Media Research) from Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal (Distinction- 75.2%)
• Graduation (2012-2015) - Bachelor of Journalism and Mass Communication (BJMC) from Amity University Madhya Pradesh, Gwalior (Distinction with Gold Medal- 96.4%)
• Higher Secondary (2011-2012) - Army Public School Gwalior (CBSE) Science stream (71%)
• High School (2009-2010) - Army Public School Gwalior (CGPA- 9.4)

Academic Experiences:

• Assistant Professor at Department of Mass Communication, Faculty of Arts and Social Studies in St. Xavier’s University, Kolkata (Since July 1, 2022)
• Assistant Professor at Department of Journalism, School of Media and Communication in Adamas University, Kolkata (January 4, 2021-June 30, 2022)
• Visiting Teacher at Vasanta College for Women, Rajghat, Varanasi (PG Diploma in Mass Communication) (2020)

Academic Association History Publications:

a) Research Articles::

• Nitesh Tripathi, “A Study on “Attention Harvesting” Strategies used by Mass Media and its Implications”, in Journal of Communication and Management, International Peer-Reviewed Journal, Vol. 2 No. 02 (2023), Published on June 26, 2023, Page 153-157, ISSN 2583-617X (Online)
• Dr. Sharmila Kayal, Ms. Swati Agarwal, Mr. Sayak Pal, Dr. Nitesh Tripathi, “Decoding Rhetorics of Political Speeches: A Case Study on West Bengal Assembly Elections 2021”, in Atishay Kalit Journal, UGC CARE listed, Refereed International Bilingual Research Journal, Rose (January-June), Volume 10, Part A, Serial 17, Year 2023, Page 236-243, ISSN 2277-419X
• Dr. Nitesh Tripathi, Mr. Sayak Pal, Dr. Sharmila Kayal, Ms. Swati Agarwal, “In Tandem for Survival: An Exploratory Study on Integration of Folk Media into New Media with reference to Folk Theatre in West Bengal”, in Theatre Street Journal, Online Open Access Peer Reviewed Journal, Volume 7, No.1, Issue 27 April, 2023 Page 23-35, ISSN 2456-754X
• Nitesh Tripathi, “Future Prospects for Media and its Audience Post COVID-19”, in Vivekananda Journal of Research, Peer Reviewed Refereed Journal, July-December 2022, Volume 12, Issue 2, Page 93-100, ISSN 2319-8702 (Print), 2456-7574 (Online)
• Sayak Pal, Nitesh Tripathi, Noveena Chakravorty, “Breaking the Gendered Stereotype: A Case Study on Effeminate Appeal in Selected Contemporary Indian Advertisements”, in Vivekananda Journal of Research, Peer Reviewed Refereed Journal, January-June 2022, Volume 12, Issue 1, Page 40-51, ISSN 2319-8702 (Print), 2456-7574 (Online)
• Nitesh Tripathi, “Effects of Smartphone on Attention Span of Youth” in Vivekananda Journal of Research, Peer Reviewed Refereed Journal, July-December 2021, Volume 11, Issue 2, Page 42-52, ISSN 2319-8702 (Print), 2456-7574 (Online)
• Nitesh Tripathi, Sayak Pal, Swati Agarwal, “Media Education During COVID-19 Pandemic: A Study on Online Teaching of Media Students”, Communication Today, Double Blind Peer-Reviewed Bilingual Media Quarterly Journal, January-June 2022, Volume 26, Issue 1-2, Page 134-143, ISSN- 0975-217X
• Nitesh Tripathi, Swati Chandak, Mr. Sayak Pal, “Mobilizing Justice in Social Media through Hash Tag: A Case Study of #JusticeforSushantSinghRajput on Twitter”, in Media Mimansa, Peer-Reviewed Bilingual Quarterly Research Journal, January-March, 2022, Volume-16, Issue 1, Page 50-60, ISSN 2229-5593
• Sayak Pal, Nitesh Tripathi, “Reception of Public Service Advertisements: Role in Creating Awareness on COVID-19 in Kolkata, India”, in Humanities and Social Science Studies, UGC CARE Listed, Biannual Peer-Reviewed Research Journal, January-June, 2022, Volume 11, Issue 1, Page 43-54, ISSN 2319-829X
• Nitesh Tripathi, “History of Mass Media as “Attention Merchants”: How Media Shaped Attention Economy”, Dialogue Quarterly Journal, Page-75-89, Volume-22 No. 1 July-September, 2020, ISSN: 0973-0095, UGC CARE Listed
• Nitesh Tripathi, “A Comparative Analysis on Portrayal of LGBTQ Community in Western and Indian Cinema”, ISSN - 2348-2397, International Bilingual Peer Reviewed Refereed Research Journal, Shodh Sarita, UGC CARE Listed, Vol. 7, Issue 28, October-December, 2020, Page Nos. 60 – 64
• Nitesh Tripathi, “Psychological Effects of Screen Based Media Technologies with Special Focus on Cognition”, Shodh Sanchar Bulletin, UGC CARE Listed, International Bilingual Peer Reviewed Refereed Research Journal, ISSN - 2229-3620, Vol. 10, Issue 40, October-December 2020, Page Nos. 25 – 29
• Nitesh Tripathi, “Multiple Media Business Scenario: A Study of Newspaper Houses in India” published in Journal “The Researcher- International Journal of Management Humanities and Social Sciences” published by Galgotias University (Bi-Annual Peer Reviewed International Journal) Page 48-66, e-ISSN 2456-1339, Volume 4 Issue 1, Jan-June 2019
• Nitesh Tripathi, “Future of New Media and its anticipated impact on Human Beings” published in Journal “Amity Journal of Media and Communication Studies” published by Amity University Jaipur (Bi-Annual Peer Reviewed International Journal) Page 28-35, ISSN 2231-1033, Volume 8, Number 2, July-December 2018, Impact Factor- 3.929
• Nitesh Tripathi, “Future Implications of Internet on Contemporary Media, Business and Economy” published in journal “Drishti” published by Student Welfare Centre, Banaras Hindu University, Varanasi (International Research Referred Journal Related to Higher Education), Volume 8-9, No. 2, ISSN 2250-2467, 2018-20, Page 67-79

c) Book Published:

• Nitesh Tripathi, Dimple Badlani, Book Chapter titled ‘An Exploratory Study on the Potential and Implications of Memes’ in book titled ‘The Role of Media in Contemporary Scenario’, Edited by- Prof. Manukonda R., Dr. Shuchi Yadav, Yashasvika Yadav, Santosh Kumar, Priya Shaw, Tushar Goyal, Year of Publication- 2023, Page-305-321, ISBN: 978-81-963669-19, Publisher-Kanishka Publishers, New Delhi
• Nitesh Tripathi, Swati Agarwal, Dimple Badlani, Book Chapter titled ‘Assessing Utility of Digital Detox as a Remedy for Problematic Smartphone Usage among Heavy Smartphone Users’ in book titled ‘Development Journalism: Issues, Challenges and Directions’, Edited by- Snehasis Sur and Dr. Uma Shankar Pandey, Year of Publication- 2022, Page-302-312, ISBN: 978-93-92092-03-9, Publisher-Press Club, Kolkata and Unique Books International, Kolkata
• Sayak Pal, Nitesh Tripathi, Book Chapter titled “Digital Market Scenario in India: A Case Study on “Unicorn” Indian Digital Start-Ups” in book “Industry 4.0 in small and Medium-Sized Enterprises (SMEs): Opportunities Challenges, and Solutions”, Edited by Ketan Kotecha, Satish Kumar, Arunkumar Bongale, R. Suresh, Year of Publication-2021, Page 155-168, ISBN: 978-1-032-06131-3, CRC Press, Taylor and Francis Group
• Nitesh Tripathi, Book Chapter titled “Sharenting: A Study on Online Sharing Habits of Indian Parents and its Effects on their Children” in book “Culture, Communication and India’s Development”, Edited by N. Sudhakar Rao and Arbind Sinha, Year of Publication- 2022, Page 340-353, ISBN: 978-93-5439-023-4, Concept Publishing Company Pvt. Ltd., New Delhi, India
• Nitesh Tripathi, Book Chapter titled “Reception of Promotion Strategies Used by Bollywood Films” Page 236-250, March, 2019 in Book “Indian Politics and Role of Media” ISBN: 978-81-937833-1-3 (Published by Ishaan Arts and Production, Delhi) (Tecnia Institute of Advanced Studies)
• Nitesh Tripathi, Book Chapter titled “A Critical Analysis on Commercial Success of Bhojpuri Cinema” Page 134-146 May, 2019 in Book “Role of Media in Strengthening Society and Democracy” ISBN: 978-93-88361-15-6 (Published by Rudra Publishers and Distributors, New Delhi) Dr. Trishu Sharma
• Nitesh Tripathi, Book Chapter titled “Endorsement of Casteist Views: A Critical Study on Matrimonial Advertisements in Newspapers” in book “Transforming Ideas into Viable Solutions” Page 199- 204 ISBN 978-93-88826-95-2 March 2019 (Published by Macmillan Publishers India Private Limited, Chennai)
• Nitesh Tripathi, Sweta Rani, Book Chapter titled “A Study on Present Status of Rural Women Empowerment in Madhya Pradesh” published in Book “Women: The Power of Nation” ISBN 978-81-938863-7-3, February 2019 Page 87-102 (Published by House of Journals, Pune)
• Nitesh Tripathi, Book Chapter titled “A Study on Online Presence of Major Newspapers Houses in India” published in Book “Effective Strategies for New India: Challenges and Opportunities” published Makhanlal Chaturvedi University, Bhopal for National Conference (ISBN: 978-93-81156-65-0) (December, 2018) Pg 450-461 (Published by Variety Books Publishers’ Distributors, New Delhi)
• Nitesh Tripathi, Book Chapter titled “Media Literacy with special focus on Critique” published in Book ‘Communication for Development’ for National Media Conclave 2018 (ISBN: 978-93-5321-913-0) (November, 2018) Pg 378- 402 (Published by Institute of Media Studies, Orissa)