GLOBALIZATION AND MARKETISM IN INDIAN MEDIA (ANALYTICAL STUDIES)
भारतीय मीडिया में वैश्वीकरण और बाजारवाद (विश्लेषणात्मक अध्ययन)
DOI:
https://doi.org/10.29121/shodhkosh.v3.i1.2022.110Keywords:
Broadcast, Journalism, Western, Digital, MonopolyAbstract [English]
There is a famous saying- good things should always be accepted and bad things should always be discarded. But in the context of Indian media, this proverb has a different meaning. In the present era Indian media especially broadcasting media is following western and European countries. This is a worrying situation, which is very important to get control in time. But the way the current media is moving towards digital platforms, the boundaries of news are shrinking. In the case of media convergence, the condition of broadcast journalism cannot be said to be very good. Not everything is negative though. In the era of globalization, the Internet has also served to enrich broadcast journalism. This is the reason that now along with traditional media, digital media has increased penetration among the people. Monopoly has also ended with the news. The truth is reaching the public fast.
Abstract [Hindi]
एक प्रसिद्ध कहावत है- अच्छी चीजों को हमेशा ग्रहण करना चाहिए और बुरी चीजों को हमेशा छोड़ देना चाहिए। लेकिन भारतीय मीडिया के परिप्रेक्ष्य में यह कहावत कुछ अलग अर्थ लिए हुए है। वर्तमान दौर में भारतीय मीडिया खासकर प्रसारण मीडिया पश्चिमी और यूरोपीय देशों का अनुसरण कर रहा है। यह एक चिंताजनक स्थिति है, जिसपर समय रहते नियंत्रण पाना बेहद जरूरी है। Prasad (1989) लेकिन जिस तरह से वर्तमान मीडिया डिजिटल प्लेटफॉर्म की तरफ बढ़ रहा है, वैसे-वैसे खबरों की सीमाएं सिमटती जा रही हैं। मीडिया कंजवर्जेंस की स्थिति में प्रसारण पत्रकारिता की स्थिति बहुत अच्छी नहीं कही जा सकती। हालांकि सबकुछ नकारात्मक भी नहीं है। वैश्वीकरण के दौर में इंटरनेट ने प्रसारण पत्रकारिता को समृद्ध करने का भी कार्य किया है। यही कारण है कि अब पारंपरिक मीडिया के साथ-साथ डिजिटल मीडिया ने लोगों के बीच पैठ बढ़ाई है। खबरों से एकाधिकार भी खत्म हुआ है। जनता तक सच तेजी से पहुंच रहा है।
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