PIONEERING MOTHER’S PREFERENCES FOR CHILDREN’S WEAR

Authors

  • Divya Jaiswal PhD Scholar, Department of Textiles and Apparel Designing, Ethelind College of Home Science, Sam Higginbottom University of Agriculture, Technology and Sciences (SHUATS), Prayagraj -211007, Uttar Pradesh, India
  • Ekta Sharma Associate Professor and Head, Department of Textiles and Apparel Designing, Ethelind College of Home Science, Sam Higginbottom University of Agriculture, Technology and Sciences (SHUATS), Prayagraj -211007, Uttar Pradesh, India
  • Nargis Fatima Assistant Professor, Department of Textiles and Apparel Designing, Ethelind College of Home Science, Sam Higginbottom University of Agriculture, Technology and Sciences (SHUATS), Prayagraj -211007, Uttar Pradesh, India

DOI:

https://doi.org/10.29121/shodhkosh.v5.i1.2024.859

Keywords:

Mother’S Preferences, Children’S Clothing, Factors, Qualitative Study

Abstract [English]

The choices mothers make in selecting attire for their children not only reflect personal tastes but are influenced by various sociocultural, practical, and individual factors. The present study examined the preferences of mothers concerning clothing choices for their children. The structured questionnaire was prepared for the study which was conducted in Prayagraj for better understanding the factors that influenced mothers' choices for their kids Clothing. Sample sizes included 60 mothers of children between the age group of 2-6 years. A significant portion of mothers (51.7%) prefer to utilize both online and offline shopping methods, indicating their flexibility and willingness to explore various avenues for purchasing children's clothing. Mothers are willing to invest in quality clothing but also consider budget constraints.

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References

Anonymous (2011). Market of Indian Kids Wear – ASSOCHAM Study, Retrieved on 19/10/2023.

Anonymous (2017). More Mothers Shop for Their Kids Than Dads: Survey, the Inidan Express Jounalism of Courage.

Bartley, K., Torell, V., & Oudhuis, M. (2014). Motherhood and Blogs About Children’s Fashion, University of Boras. Peer-Reviewed Paper Presented at University of Edinburgh, Business School. CTC 2014, Being, Becoming and Belonging. 9th-11th April 2014.

Kamenidou, I., Mylonakis, E., & Nikolouli, M. (2007). Factors Influencing Clothing Interest and Purchase Intention: A Study of Consumers in Generation Y from Malaysia and Singapore. Journal of Fashion Marketing and Management, 11(3), 319-333. DOI: https://doi.org/10.1108/13612020710734463

Kumar, P., Rajendran, C., & Masthan, B. M. (2009). Factors Influencing Consumer's Online Fashion Purchase Intention. The Marketing Review, 9(4), 381-393.

Ojha, S. & Apoorva, (2015). A Study on Parents’ Opinion and Awareness about Kidswear.

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Published

2024-03-22

How to Cite

Jaiswal, D., Sharma, E., & Fatima, N. (2024). PIONEERING MOTHER’S PREFERENCES FOR CHILDREN’S WEAR. ShodhKosh: Journal of Visual and Performing Arts, 5(1), 542–551. https://doi.org/10.29121/shodhkosh.v5.i1.2024.859

Issue

Vol. 5 No. 1 (2024): Volume 5 Issue 1 January-June- 2024

Section

Articles

License

Copyright (c) 2024 Divya Jaiswal, Ekta Sharma, Nargis Fatima

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