REVISITING TITLE DESIGN IN VERNACULAR CINEMA: A CINE SEMIOTIC ANALYSIS
DOI:
https://doi.org/10.29121/shodhkosh.v5.i1NCJCFPC.2024.802Keywords:
Kollywood, Film Posters, Semiotics, Title Design, Sign, SymbolsAbstract [English]
Indian cinema is a term that refers to films made in India since time immemorial and has greatly influenced world cinema. Indian Cinema includes various regional languages and among them is Tamil cinema that produces films in the Tamil language with a very wide audience. It showcases varied and interesting patterns of visual culture. Film posters play a vital role in exhibiting these visual cultures and serve as the essence of a film’s soul. Film posters have a deep-rooted relationship with Indian cinema and one of the important parts of these posters is the title design. Title designs are synonymous with the story of the film with a view to create a visual force. The title designs have a modern facelift in the digital era. The use of new graphic techniques, expressive typography, composition, and color creates a lasting impact particularly in new age film title designs. The current research aims to examine the title designs in Kollywood film posters using a semiotics approach. Analysis is done based on the following aspects such as structural parameters, relationship with the theme of the film, context of use and production techniques.
Downloads
References
Chandler, D. (2006, November 4). Semiotics for Beginners: Signs. Princeton University.
Eco, U. (1976). Signification and Communication. In a Theory of Semiotics, 32–47. Indiana University Press. DOI: https://doi.org/10.1007/978-1-349-15849-2_2
Farah, J. (2023, October 11). A Deep Dive Into Movie Poster Design: Webflow Blog. Webflow.
Raman, S. (2019, November 1). The Real Poster Boys of Tamil Cinema. Times of India. Retrieved From 2023, September 15. The Real Poster Boys of Tamil Cinema.
Shahid, M., Bokil, P., & Kumar, D. U. (2014). Title Design in Bollywood Film Posters: A Semiotic analysis. In Smart innovation, Systems and Technologies, 291–301. https://doi.org/10.1007/978-81-322-2232-3_26 DOI: https://doi.org/10.1007/978-81-322-2232-3_26
Wells, J. (2019). Typography | Definition, History, & Facts | Britannica. In Encyclopædia Britannica.
Yakin, H.S.M., & Totu, A. (2014). The Semiotic Perspectives of Peirce and Saussure: A Brief Comparative Study. Procedia - Social and Behavioral Sciences 155, 4–8. https://doi.org/10.1016/j.sbspro.2014.10.247 DOI: https://doi.org/10.1016/j.sbspro.2014.10.247
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Rani Preethi M, Dr. Mahalakshmi Selvaraj
This work is licensed under a Creative Commons Attribution 4.0 International License.
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
