THE MEDIATING ROLE OF E-WORD OF MOUTH INTENTION IN THE RELATIONSHIP BETWEEN PLACE ATTACHMENT AND REVISIT INTENTION IN NOSTALGIA TOURISM

Payal  Sood; Dikshit  Gupta

doi:10.29121/shodhkosh.v7.i9s.2026.7974

Authors

Payal Sood Research Scholar, Lovely Professional University, Punjab, India
Dikshit Gupta Professor, Lovely Professional University, Punjab, India

DOI:

https://doi.org/10.29121/shodhkosh.v7.i9s.2026.7974

Keywords:

Place Attachment, Nostalgia Tourism, Revisit Intentions, E-Wom Intentions Etc

Abstract [English]

Purpose: This study explores the relationships between place attachment, nostalgia tourism, and revisit intentions among international tourists visiting their ancestral hometowns, with a specific emphasis on the mediating role of electronic word-of-mouth (e-WOM).

Methodology: A descriptive-causal research design was employed, and data were collected using convenience sampling from international tourists in regions with high Non-Resident Indian (NRI) populations, including Punjab, Delhi, Himachal Pradesh, and Chandigarh. A total of 430 valid responses were obtained and analyzed using Structural Equation Modeling (SEM) to assess both the measurement and structural models.

Findings: The results indicate that both place identity and place dependence have a positive influence on e-WOM intentions and revisit intentions. Furthermore, e-WOM intentions were found to mediate the relationship between place attachment and revisit intentions.

Implications: The study underscores the significant role of emotional and social connections to a place in shaping tourist behavior.

Value These insights are particularly useful for tourism marketers and policymakers seeking to foster destination loyalty by leveraging the impact of place attachment and e-WOM.

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