NEW MEDIA ART IN CONTEMPORARY INDIA: A CRITICAL STUDY OF TECHNOLOGY, SOCIETY AND CULTURE

Mantosh Yadav; Anirban  Dhar; Jay  Singh; Manohar  Lal

doi:10.29121/shodhkosh.v7.i10s.2026.7717

Authors

Mantosh Yadav Assistant Professor, Institute of Fine Arts, Chhatrapati Shahu Ji Maharaj University, Kanpur, Uttar Pradesh, India
Anirban Dhar Assistant Professor, Department of Fine Arts Graphic Era Hill University, Dehradun Campus, Uttarakhand, India
Jay Singh Research Scholar, Department of Teacher education Ch. Charan Singh Mahavidyalaya, Heonra, Etawah Uttar Pradesh, India
Manohar Lal Assistant Professor (Philosophy), School of Arts, Humanities and Social Sciences CSJM University, Kanpur, India

DOI:

https://doi.org/10.29121/shodhkosh.v7.i10s.2026.7717

Keywords:

New Media Art, Contemporary Indian Art, Digital Technology, Cultural Pluralism, Global Dialogues

Abstract [English]

New Media Art has emerged as a significant artistic practice in contemporary India, reflected rapid technological advancements alongside complex social and cultural transformations. This research paper critically examined the evolution of New Media Art in India, focused on the intersections of technology, society and culture within a pluralistic framework. By exploring New Media Art within the broader trajectory of Indian art history, the study highlighted how contemporary artists negotiate continuity and rupture between traditional artistic sensibilities and digital technologies through New Media Art practices.

The research paper adopted an interdisciplinary and qualitative research methodology, emphasised upon visual analysis, critical theory and selected case studies of prominent Indian New Media artists. It explored how issues of identity, urbanization, globalization, political discourse and social engagement are articulated through technologically mediated forms. The research paper specifically reflected attention to the ways in which New Media Art enables plural narratives by incorporated participatory modes, hybrid aesthetics and cross-cultural references, thereby challenged conventional boundaries of artistic execution and reception.

The research study furthermore examined the role of New Media Art in facilitating global dialogues, positioning Indian digital practices within international art networks while retaining localized cultural contexts. The analysis of the research paper revealed that New Media Art in India functioned not merely as a technological experiment but as a critical cultural discourse that addressed contemporary realities and redefined artistic authorship and spectatorship.

By critically engaging with the socio-cultural implications of digital technologies in art, this research paper contributed to a deeper understanding of New Media Art as a dynamic and transformative practice in contemporary India. It explored that New Media Art serves as a vital platform for articulating pluralism, sustaining cultural continuity and fostering global artistic exchange in the 21st century.

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