INTEGRATING PERFORMING ARTS INTO HUMANISTIC TOURISM FOR DESTINATION DEVELOPMENT IN CHENGDU CITY, SICHUAN PROVINCE, CHINA
DOI:
https://doi.org/10.29121/shodhkosh.v7.i1.2026.7642Keywords:
Integrating Performing Arts, Humanistic Tourism, Destination Development, ChinaAbstract [English]
This study explores how performing arts influence destination development through humanistic tourism. It examines four aspects of the performing arts availability, accessibility, diversity, and visibility using sustainable development theory and presents a conceptual framework for destination growth. The research used a quantitative approach, gathering cross-sectional data from participants through purposive sampling Development in Chengdu City, Sichuan Province, China. A total of 349 valid responses were analyzed with SPSS. Results show that all four dimensions have a significant positive effect on destination development. Humanistic tourism also has a moderate positive impact. The model accounts for a significant amount of variance, supporting the strength of the proposed framework. This research adds to both theory and practice by integrating humanistic tourism and cultural elements into destination development, offering a new perspective grounded in sustainable tourism theory. Integrating culture and humanistic values into tourism planning gives policymakers practical ways to use performing arts for inclusive and sustainable destination development.
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