EMPOWERING ARTISTIC EXPRESSION: THE INFLUENCE OF OTT PLATFORMS ON TAMIL CINEMA, WITH A FOCUS ON THE FILM 'VIDUTHALAI'

Balamurali Krishna S.; Nandakumar S.

doi:10.29121/shodhkosh.v5.i1NCJCFPC.2024.763

Authors

Balamurali Krishna S. Ph.D. Research Scholar, Department of Journalism and Mass Communication, Periyar University, Salem 636011, India
S. Nandakumar Professor and Head, Department of Journalism and Mass Communication, Periyar University, Salem 636011, India

DOI:

https://doi.org/10.29121/shodhkosh.v5.i1NCJCFPC.2024.763

Keywords:

Artistic Expression, Viduthalai, OTT, Freedom of Expression

Abstract [English]

In recent years, Over-The-Top (OTT) platforms have emerged as a transformative force in the realm of cinematic storytelling, redefining the boundaries of artistic expression and democratizing access to global audiences. This research paper explores the impact of OTT platforms on Tamil cinema, with a specific focus on the critically acclaimed film 'Viduthalai.' The study investigates how OTT platforms have provided Tamil filmmakers with newfound freedom of expression, enabling them to address socially relevant and often sensitive topics. 'Viduthalai,' a powerful and thought-provoking film, serves as a compelling case study, exemplifying the artistic liberties afforded by digital distribution channels. By employing qualitative analysis, this research evaluates the narratives of 'Viduthalai' in theatrical and OTT spheres, shedding light on the unique opportunities, challenges and freedom of expression faced by the filmmaker in the OTT era. Ultimately, the findings underscore the profound influence of OTT platforms in promoting diverse narratives and empowering cinematic voices that might otherwise remain unheard.

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