THE AESTHETICS OF DIGITAL IMAGES AND THE DYNAMICS OF VISUAL PRACTICES IN THE MEDIA ENVIRONMENT OF THE NEW ERA

Alla Diachenko; Alla Breniuk; Volodymyr Petrashyk; Kseniia Nikolenko; Daryna Yaremenko

doi:10.29121/shodhkosh.v7.i1.2026.7204

Authors

Alla Diachenko Candidate of Pedagogical Sciences, Associate Professor, Department of Industrial Design and Computer Technologies, Dean of the Faculty of Decorative and Applied Art, Mykhailo Boichuk Kyiv State Academy of Decorative Applied Arts and Design, Kyiv, Ukraine
Alla Breniuk Candidate of Art Criticism, Senior Lecturer, Department of Fine Art and Arts and Crafts and Restoration of Works of Art, Faculty of Pedagogics, Kamianets-Podilskyi Ivan Ohiienko National University, Kamianets-Podilskyi, Ukraine
Volodymyr Petrashyk PhD in Art Studies, Associate Professor, Acting Head of the Department of Theory and History of Art, National Academy of Fine Arts and Architecture, Kyiv, Ukraine
Kseniia Nikolenko Candidate of Philosophical Sciences, Associate Professor of the Department of Psychology, Sociology and Pedagogy, Donetsk State University of Internal Affairs, Kropyvnytskyi, Ukraine
Daryna Yaremenko Lecturer of the Department of Computer Science and Intelligent Systems, Interregional Academy of Personnel Management, Kyiv, Ukraine

DOI:

https://doi.org/10.29121/shodhkosh.v7.i1.2026.7204

Keywords:

Visual Art, Contemporary Art, Digital Art, Experience Economy, NFT, Design, Fine Arts

Abstract [English]

The use of digital technologies has become a central element in artistic practice in the 21st century. In terms of creative techniques and communication formats - digital images are now becoming autonomous artistic artifacts that are being circulated in the global art market and obtaining material worth through sales. The growing awareness of digital art as a potential for new forms of artistic creation and new ways of communicating between artists and viewers has become one of the central themes in contemporary art discourse. The objective of this project was to determine the variables influencing the sale price of specific artistic products. For this study, we applied a comprehensive visual, formal, and contextual analysis of twenty of the most expensive digital visual art products sold during recent years. We were able to show that both highly detailed (works by Beeple) and simple, minimalistic images with pixelation (works by Larva Labs) created by the use of algorithms and other generative technologies (works by Dmitri Cherniak), as well as images composed of white text on a black background were among the most expensive works. The results of our study indicate that artistic technique does not significantly influence the price of digital images. Instead, the most important factors are a complex interplay of social-political concepts, the artist’s previous reputation and success within the art world.

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