REVIEW OF DISPLAY DESIGN ASPECTS IN CAR SHOWROOMS INFLUENCING CUSTOMERS INTEREST

Khushi Jain; Sourabh Chauhan; Nisha Sharma

doi:10.29121/shodhkosh.v4.i2ECVPAMIAP.2023.708

REVIEW OF DISPLAY DESIGN ASPECTS IN CAR SHOWROOMS INFLUENCING CUSTOMERS INTEREST

Authors

Khushi Jain 3rd Year, Interior Design, KR Mangalam University, Gurugram, Haryana, India
Sourabh Chauhan 3rd Year, Interior Design, KR Mangalam University, Gurugram, Haryana, India
Nisha Sharma Assistant Professor, School of Architecture and Design, K.R Mangalam University, Gurugram, Haryana, India

DOI:

https://doi.org/10.29121/shodhkosh.v4.i2ECVPAMIAP.2023.708

Keywords:

Car Showroom, Interior, Design, Lighting, Display

Abstract [English]

Car showrooms are critical for showcasing the latest models and attracting potential customer where they can view and purchase vehicles. The design of car showrooms plays a crucial role in attracting potential customers and influencing their buying decisions as well as interests.
This research paper examines the importance of car showroom display and lighting in the automotive industry to enhance the customer experience, increase sales, and promote the brand image. This paper will study and compare different case studies of car showrooms to trace the display and lighting of different car showrooms. Display plays a critical role in showcasing the cars as well as their features in an attractive and engaging way which influences the customer’s interest. Lighting is also a crucial element that can influence the mood and ambiance of the showroom, highlighting the cars' features and creating an inviting atmosphere for customers.

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References

Abdulpader, O. Q., Sabah O. A., & Abdullah, H. S. (2014). Impact of Flexibility Principle on the Efficiency of Interior Design Currently at School of Housing, Building and Planning, University Sains Malaysia, MALAYSIA. International Transaction Journal of Engineering, 5(3), 195–212.

Farandy, I., & Salahuddin, M. (2013). American Supercar Gallery Interior Design in Surabaya. Mulyono Interior Design Study Program, Petra 121- 131.

Iswandi, W., Siwi, S. H., & Lianto, F. (2022). Evaluation of Dipo Car Showroom at Gatot Subroto Street Jakarta. Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021), 655, 273–275. https://doi.org/10.2991/assehr.k.220404.042 DOI: https://doi.org/10.2991/assehr.k.220404.042

Kanya, C. (2016). With Industrial Futuristic Concept Astra BMW Showroom Interior Redesign Surabaya.

Tanjaya, M., & Honggowidjaja, S. P. (2017). Perancangan Interior Showroom HondaSurabaya Center. Jurnal Intra, 6(1), 29-35.

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Published

2023-12-14

How to Cite

Jain, K., Chauhan, S., & Sharma, N. (2023). REVIEW OF DISPLAY DESIGN ASPECTS IN CAR SHOWROOMS INFLUENCING CUSTOMERS INTEREST. ShodhKosh: Journal of Visual and Performing Arts, 4(2ECVPAMIAP), 73–85. https://doi.org/10.29121/shodhkosh.v4.i2ECVPAMIAP.2023.708

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Issue

Vol. 4 No. 2ECVPAMIAP (2023): Enhancing Connections in Visual and Performing Arts: Multidisciplinary Insights in Architecture and Planning

Section

Articles

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