PERFORMATIVE POWER AND VISUAL DISCOURSE: A MEDIA STUDY OF HIGH-PROFILE INTERVIEWS AND GENDERED NARRATIVES
DOI:
https://doi.org/10.29121/shodhkosh.v7.i1s.2026.7015Keywords:
Digital Media, Power Dynamics, Critical Discourse Analysis, Mass, Communication, Interview Language, Gender Discourse, Print MediaAbstract [English]
This study explores high-profile media interviews as performative spaces where power and gender are visually and discursively constructed. Drawing on visual discourse analysis and qualitative examination of interview narratives, the paper investigates how framing, body language, questioning strategies, and visual cues shape gendered power relations. The analysis demonstrates that interviews function as staged performances in which authority is negotiated through both verbal and non-verbal communication. By examining the intersection of media aesthetics and discourse, the study highlights the role of visual representation in reinforcing or challenging dominant gender narratives. The paper contributes to visual and media studies by foregrounding interviews as cultural performances that mediate power, identity, and representation.
References
Arfan, A. (2022). The Female Journalist Leadership and Gender Mainstreaming in Jamberita.com Media in Jambi. HUMANISMA: Journal of Gender Studies, 6(1), 115–126. https://doi.org/10.30983/humanisme.v6i1.4947 DOI: https://doi.org/10.30983/humanisme.v6i1.4947
Banerjee, K. (2021). Refashioning India: Gender, Media, and a Transformed Public Discourse, Maitrayee Chaudhuri (2017). Studies in South Asian Film and Media, 12(1), 97–99. https://doi.org/10.1386/safm_00041_5 DOI: https://doi.org/10.1386/safm_00041_5
Guccione, C. (2022). Migration Discourse and the New Socially Constructed Meanings of the English Lingua Franca. European Scientific Journal, ESJ, 18(18), 33–49. https://doi.org/10.19044/esj.2022.v18n18p33 DOI: https://doi.org/10.19044/esj.2022.v18n18p33
Ida, R., Ilahiati, N. K., and Saud, M. (2023). Media Discourse on Islamic Women Jihadists in Indonesia: Islamic Radicalism Post-Arab Spring. Feminist Media Studies, 23(8), 4302–4317. https://doi.org/10.1080/14680777.2023.2171083 DOI: https://doi.org/10.1080/14680777.2023.2171083
Konnelly, L. (2020). “The Woman in the Background”: Gendered Nouns in CNN and FOX Media Discourse. Journal of English Linguistics, 48(3), 233–257. https://doi.org/10.1177/0075424220938937 DOI: https://doi.org/10.1177/0075424220938937
Mowri, S., and Bailey, A. (2023). Framing Safety of Women in Public Transport: A Media Discourse Analysis of Sexual Harassment Cases in Bangladesh. Media, Culture and Society, 45(2), 266–284. https://doi.org/10.1177/01634437221111913 DOI: https://doi.org/10.1177/01634437221111913
Rasool, S. (2014). Media Discourse and Gender: Issues of Reconstruction of Gender Ideologies in Pakistani Television Advertisements. Pakistan Journal of Gender Studies, 8(1), 197–218. https://doi.org/10.46568/pjgs.v8i1.344 DOI: https://doi.org/10.46568/pjgs.v8i1.344
Roy, A., Kennelly, J., Rowley, H., and Larkins, C. (2020). A Critical Discussion of the Use of Film in Participatory Research Projects with Homeless Young People: An Analysis Based on Case Examples from England and Canada. Qualitative Research, 21(6), 957–974. https://doi.org/10.1177/1468794120965374 DOI: https://doi.org/10.1177/1468794120965374
Sharma, Y., and Kumar, V. (2022). Spoken Discourse Analysis for Feminist Interviews: Movement Towards a Gender Equality Era? Specialusis Ugdymas, 2(43), 2665–2675.
Singh, M., and Thakur, Meenakshi. (2025). Lines That Sell: The Artistic Integrity Of Caricature And Cartoons In Visual Branding Through A Fine Arts Lens ShodhShreejan: Journal of Creative Research Insights, 2(1),45-56. https://doi.org/10.29121/shodhshreejan.v2.i1.2025.24 DOI: https://doi.org/10.29121/shodhshreejan.v2.i1.2025.24
Stella, M. (2020). Text-Mining Forma Mentis Networks Reconstruct Public Perception of the STEM Gender Gap in Social Media. PeerJ Computer Science, 6, e295. https://doi.org/10.7717/peerj-cs.295 DOI: https://doi.org/10.7717/peerj-cs.295
Wagner, A., Trimble, L., and Sampert, S. (2019). One Smart Politician: Gendered Media Discourses of Political Leadership in Canada. Canadian Journal of Political Science/Revue canadienne de science politique, 52(1), 141–162. https://doi.org/10.1017/S0008423918000471 DOI: https://doi.org/10.1017/S0008423918000471
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Yogeeta Sharma, Dr. Vijay Kumar
This work is licensed under a Creative Commons Attribution 4.0 International License.
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
