ARTIFICIAL INTELLIGENCE IN CREATIVE WORKFORCE ANALYTICS: MANAGING TALENT AND PERFORMANCE IN VISUAL ARTS ORGANIZATIONS
DOI:
https://doi.org/10.29121/shodhkosh.v6.i3s.2025.6967Keywords:
Artificial Intelligence, Creative Workforce Analytics, Talent Management, Performance Assessment, Visual Arts Organizations, Machine LearningAbstract [English]
The visual arts organizations are moving toward a more complicated, project-driven ecosystem in which it is challenging to quantify creativity, collaboration, and performance through more traditional management strategies. The paper explores how artificial intelligence may be used as a tool to analyze the creative workforce, in this case, how talent management and performance optimization in visual arts institutions could be boosted through the use of data-driven approaches. The suggested model combines diverse information sources such as digital portfolios, project history, peer ratings, and audience engagement indicators to form multidimensional creative professional profiles. Clustering, predictive modeling, and sentiment analysis are some of the machine learning methods used to facilitate the segmentation of talent, alignment of roles, and prediction of the creative performance outcomes. AI-aided recruitment processes can improve portfolio analysis because it helps to detect hidden competencies, stylistic coherence and innovation potential that cannot be evaluated through subjective human judgment. Parallel to it, performance analytics models integrate quantitative metrics with qualitative feedback in order to determine creative productivity, collaborative and emotional reactions to critique. The evidence provided by the experiment, which is based on simulated institutional datasets, shows that the efficiency of talent utilization, the quality of project outcomes and transparency of the decision made significantly improve in comparison with the conventional workforce management techniques. The results emphasize the ability of AI to strike a balance between creative subjectivity and analytical rigor that allows to make an evidence-based decision and retain the autonomy of the creativity.
References
Barath, C.-V., Logeswaran, S., Nelson, A., Devaprasanth, M., and Radhika, P. (2023). AI in Art Restoration: A Comprehensive Review of Techniques, Case Studies, Challenges, and Future Directions. International Research Journal of Modern Engineering Technology and Science, 5, 16–21.
Chang, L. (2021). Review and Prospect of Temperature and Humidity Monitoring for Cultural Property Conservation Environments. Journal of Cultural Heritage Conservation, 55, 47–55.
Chatterjee, A. (2022). Art in an Age of Artificial Intelligence. Frontiers in Psychology, 13, 1024449. https://doi.org/10.3389/fpsyg.2022.1024449 DOI: https://doi.org/10.3389/fpsyg.2022.1024449
Chen, X., Xie, H., Zou, D., and Hwang, G.-J. (2020). Application and Theory Gaps During the Rise of Artificial Intelligence in Education. Computers and Education: Artificial Intelligence, 1, 100002. https://doi.org/10.1016/j.caeai.2020.100002 DOI: https://doi.org/10.1016/j.caeai.2020.100002
Deng, K., and Wang, G. (2023). Online Mode Development of Korean Art Learning in the Post-Epidemic Era Based on Artificial Intelligence and Deep Learning. Journal of Supercomputing, 80, 8505–8528. https://doi.org/10.1007/s11227-023-05776-1 DOI: https://doi.org/10.1007/s11227-023-05776-1
Fan, X., and Zhong, X. (2022). Artificial Intelligence-Based Creative Thinking Skill Analysis Model Using Human–Computer Interaction in Art Design Teaching. Computers and Electrical Engineering, 100, 107957. https://doi.org/10.1016/j.compeleceng.2022.107957 DOI: https://doi.org/10.1016/j.compeleceng.2022.107957
He, C., and Sun, B. (2021). Application of Artificial Intelligence Technology in Computer-Aided Art Teaching. Computer-Aided Design and Applications, 18(Suppl. S4), 118–129. https://doi.org/10.14733/cadaps.2021.S4.118-129 DOI: https://doi.org/10.14733/cadaps.2021.S4.118-129
Hwang, G.-J., Xie, H., Wah, B. W., and Gašević, D. (2020). Vision, Challenges, Roles and Research Issues of Artificial Intelligence in Education. Computers and Education: Artificial Intelligence, 1, 100001. https://doi.org/10.1016/j.caeai.2020.100001 DOI: https://doi.org/10.1016/j.caeai.2020.100001
Kong, F. (2020). Application of Artificial Intelligence in Modern Art Teaching. International Journal of Emerging Technologies in Learning, 15, 238–246. https://doi.org/10.3991/ijet.v15i13.15351 DOI: https://doi.org/10.3991/ijet.v15i13.15351
Rong, Q., Lian, Q., and Tang, T. (2022). Research on the Influence of AI and VR Technology for Students’ Concentration and Creativity. Frontiers in Psychology, 13, 767689. https://doi.org/10.3389/fpsyg.2022.767689 DOI: https://doi.org/10.3389/fpsyg.2022.767689
Shi, K., Su, C., and Lu, Y.-B. (2019). Artificial Intelligence (AI): A Necessary Tool for the Future Development of Museums. Science and Technology of Museums, 23, 29–41.
Tahiru, F. (2021). AI in education. Journal of Cases on Information Technology, 23, 1–20. https://doi.org/10.4018/JCIT.2021010101 DOI: https://doi.org/10.4018/JCIT.2021010101
Tang, T., Li, P., and Tang, Q. (2022). New Strategies and Practices of Design Education Under the Background of Artificial Intelligence Technology: Online Animation Design Studio. Frontiers in Psychology, 13, 767295. https://doi.org/10.3389/fpsyg.2022.767295 DOI: https://doi.org/10.3389/fpsyg.2022.767295
Yang, R. (2020). Artificial Intelligence-Based Strategies for Improving the Teaching Effect of Art Major Courses in Colleges. International Journal of Emerging Technologies in Learning, 15, 146–155. https://doi.org/10.3991/ijet.v15i22.18199 DOI: https://doi.org/10.3991/ijet.v15i22.18199
Zhang, K., and Aslan, A. B. (2021). AI Technologies for Education: Recent Research and Future Directions. Computers and Education: Artificial Intelligence, 2, 100025. https://doi.org/10.1016/j.caeai.2021.100025 DOI: https://doi.org/10.1016/j.caeai.2021.100025
Zhao, L. (2022). International Art Design Talents-Oriented New Training Mode Using Human–Computer Interaction Based on Artificial Intelligence. International Journal of Humanoid Robotics, 20, 2250012. https://doi.org/10.1142/S0219843622500128 DOI: https://doi.org/10.1142/S0219843622500128
Zheng, L., Niu, J., Zhong, L., and Gyasi, J. F. (2021). The Effectiveness of Artificial Intelligence on Learning Achievement and Learning Perception: A Meta-Analysis. Interactive Learning Environments, 31, 5650–5664. https://doi.org/10.1080/10494820.2021.2015693 DOI: https://doi.org/10.1080/10494820.2021.2015693
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Reena (Mahapatra) Lenka, Dr. Umesh Patwardhan, Dr. G. Gopalakrishnan, Dr. Prajakta B. Deshmukh, Dr. Shilpa Gaidhani, Dr. Jaya Saxena, Dr. Antre Ganesh Eknath

This work is licensed under a Creative Commons Attribution 4.0 International License.
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.























