VISUAL EXPERIENCE DESIGN IN SMART TOURISM: INTELLIGENT SYSTEMS FOR PERSONALIZED CULTURAL AND TRAVEL NARRATIVES
DOI:
https://doi.org/10.29121/shodhkosh.v6.i5s.2025.6954Keywords:
Smart Tourism, Recommender Systems, Deep Learning, Hybrid Models, Personalized Itinerary Planning, Attention Mechanisms, Travel Recommendation, Sequential ModelingAbstract [English]
Smart tourism uses intelligent systems to increasingly base smart tourism on the perception, interpretation and emotional experience of the destination by the travelers. In the context of smart tourism, this paper explores the visual experience design as one of the core procedures of delivering individual cultural and travelling narratives. In the study, the conceptualization of the study is to have the three components of artificial intelligence, contextual sensing, and visual storytelling to work synergistically in order to dynamically adapt the tourist experience, at an individual level, at the cultural level, and at the situational level. The visual experience design transforms complex data on culture, heritage and real time environment conditions into visual content in mobile interfaces, AR layers and interactive maps. Smart systems read the behavior of travelers, their destinations, time patterns and history of interaction to propose less or more informative, but aesthetically pleasing narrative journeys. The proposed intervention aims at continuity of the story, cultural fidelity, and cognitive access at making the personalization process more auxiliary rather than dismantling the visitor experience. The framework will enable transparency and refining narrative advice in a more adaptive and user-driven way by incorporating interpretability and user feedback. Another element of the study is the significance of AI-motivated narrative that is rich in visuals as a tool of learning culture, building an emotional connection, and responsible tourism behavior. Indeed, regarding the design, the study concludes that there are some major principles like context awareness, adaptive visualization, multimodal interaction, and ethical personalization. This value addition lies in that the visual experience design does not serve as the interface layer alone, but it is actually a clever medium of narrative that is neither biased towards technology opportunities nor biased towards tourism of the human value. The findings give an insight into how strategic planning of destinations, cultural institutions and experience designers should employ smart technologies to offer meaningful inclusive and memorable tourism experiences.
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Copyright (c) 2025 Dr. Ashish Raina, Saket Kumar Singh, Kirti Oberoi, Chandrashekhar Ramesh Ramtirthkar, Dr. Sharyu Ikhar, Dr Varsha Kiran Bhosale
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