HUMAN VALUES IN THE AGE OF ALGORITHMS: USING BIG DATA TO ASSESS SHIFTS IN PUBLIC DISCOURSE AND MORALITY
DOI:
https://doi.org/10.29121/shodhkosh.v6.i4s.2025.6950Keywords:
Big Data, Algorithms, Human Values, Public Discourse, MoralityAbstract [English]
Computers are developing and influencing morality and values more in this era of large data and complicated calculations. In sectors like healthcare, public policy, and social media, algorithms are making more and more judgements. This has resulted in significant shifts in the interpretation, display, and application of morality. Focussing on how algorithms influence people's perception of morality in society, this article examines how they are altering our assessment of public discourse and our thinking about it. Using large-scale data analytics, we examine how shifts in public opinion and morality manifest in computer outcomes. The paper emphasises the challenges and ethical consequences of studying morality using significant quantities of data. These include issues of justice, transparency, and accountability in computerised systems. We also investigate how human values may be included into the design and use of algorithms to minimise the damage they may do and ensure these technologies enhance the well-being of society. This paper investigates the interplay between moral philosophy, algorithms, and big data. It does this by considering how human values would evolve in a society growingly computerised. Ultimately, the article aims to highlight how crucial it is for individuals from many disciplines to cooperate to improve knowledge and direction of the social development of algorithms in the digital era.
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Copyright (c) 2025 Pravin W. Raut, Dr. Swati Sachin Jadhav, Dharmesh Dhabliya, Raman Yadav, Dr. Ashok Rajaram Suryawanshi, Dr. Haripriya H. Kulkarni
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