CHALLENGES AND STRATEGIES OF WORK-LIFE BALANCE IN THE SOUTH INDIAN FILM INDUSTRY

Abstract [English]

The ability to balance professional and personal obligations is a skill required in every industry. Still, the film industry places a special emphasis on it because the outcome showcases people's creativity, which is essential in this field. Several incidents and reports have revealed that many professionals in this sector struggle to handle challenges and maintain a work-life balance, which can impact their ability to manage their families and personal lives. The combined creativity of diverse people may not always be moving in the intended direction for achieving the desired outcomes. It will depend on their current circumstances, such as mental stress, gender issues, long hours at work, job insecurity, and so on. We employed a quantitative approach and a descriptive strategy in this study. A standardised five-point Likert scale questionnaire is used to collect statistics for the study from 210 samples that were chosen using a straightforward random sampling method. The four hypotheses have been determined by their conceptual variables through correlation, regression, and chi-square analysis. Additionally, the factors utilised in factor analysis and the linear regression model are established along with their comprehensive relationships. This research offers a distinctive theoretical contribution to understanding the issues and tactics being used in the South Indian film industry with reference to Mollywood, one of the key film production hubs in Kerala.