A CRITICAL APPRAISAL OF THEORIES OF ONLINE CONSUMER BEHAVIOUR: THE FUTURE ROAD MAP
DOI:
https://doi.org/10.29121/shodhkosh.v5.i6.2024.6397Keywords:
Theories, Online Consumer Behaviour, Future Road MapAbstract [English]
Understanding online consumer behavior is crucial for businesses seeking to thrive in the digital marketplace. This research paper critically appraises the major theories of online consumer behavior, analyzing their strengths, limitations, and practical applications. It also outlines a future roadmap, integrating emerging trends and technologies to enhance the theoretical framework. The study aims to provide a comprehensive overview that can guide future research and practical implementations in e-commerce.
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Copyright (c) 2024 Dr. Rajini T V, Dr. Balaji N. P.
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