THE ROLE OF LIQUIDITY MANAGEMENT IN DRIVING FINANCIAL PERFORMANCE: A STUDY OF PUNE’S JEWELLERY FIRMS

Suhas Bora; Supriya Lakhangaonkar

doi:10.29121/shodhkosh.v4.i2.2023.6316

THE ROLE OF LIQUIDITY MANAGEMENT IN DRIVING FINANCIAL PERFORMANCE: A STUDY OF PUNE’S JEWELLERY FIRMS

Authors

CA Suhas Bora Research Scholar, Vishwakarma University, Pune, and Senior Partner, SPCM and Associates, Chartered Accountants, Pune, India
Dr. Supriya Lakhangaonkar Assistant Professor and Research Supervisor, Vishwakarma University, Pune, India

DOI:

https://doi.org/10.29121/shodhkosh.v4.i2.2023.6316

Keywords:

Liquidity Management, Jewellery Firms, Financial Performance, Profitability

Abstract [English]

The gems and jewellery business holds a key position in India's economic framework, serving as a substantial contributor to exports, employment generation, and domestic consumption. This pilot study evaluates the financial performance attained through liquidity management strategies utilised by 60 prominent jewellers in Pune over the past 14 years. This research primarily observes changes in liquidity management. It applies the paired sample t-tests and correlation analysis to assess hypotheses on the impact of liquidity on profitability. The findings of the study clearly indicates that effective liquidity management has a favourable and significant effect on profitability. The findings offer important inputs for jewellery firms and financial planners, highlighting the significance of strong liquidity management to guarantee financial flexibility and profitability.

References

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Gupta, R. &. (2018). A Comparative Analysis of Financial Performance of Selected Jewellery Companies in India. International Journal of Research in Finance and Marketing, 8(2), 21-30.

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Kumar, R. (2017). Impact of Macroeconomic Variables on Financial Performance of Selected Indian Jewelry Companies. Journal of Economics, Finance, and Administrative Science, 22(42), 115-120.

Mehra, A. &. (2019). Efficiency Analysis of Selected Indian Jewelry Companies. International Journal of Economics, Commerce, and Management, 7(5), 157-166.

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Published

2023-12-31

How to Cite

Bora, S., & Lakhangaonkar, S. (2023). THE ROLE OF LIQUIDITY MANAGEMENT IN DRIVING FINANCIAL PERFORMANCE: A STUDY OF PUNE’S JEWELLERY FIRMS. ShodhKosh: Journal of Visual and Performing Arts, 4(2), 5907–5912. https://doi.org/10.29121/shodhkosh.v4.i2.2023.6316

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Issue

Vol. 4 No. 2 (2023): Volume 4 Issue 2 July- December- 2023

Section

Articles

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