AI-POWERED MARKETING STRATEGIES IN THE FINANCIAL SERVICES INDUSTRY
DOI:
https://doi.org/10.29121/shodhkosh.v5.i1.2024.6305Keywords:
Financial Services, AI, Fraud PreventionAbstract [English]
The development of AI systems is causing a significant change in marketing. AI offers a number of benefits, including increased efficiency, lower operating costs, enhanced customer service, highly personalized insight acquisition, and better customer service. Just as artificial intelligence has revolutionised financial services suppliers, it has also revolutionised marketers. Since AI has emerged as a key competitive advantage in financial advertising in recent years, it is crucial to have a solid knowledge of AI in the context of marketing and discuss the principles of AI utilisation in financial services. The goal of this research is to investigate AI and marketing from a theoretical standpoint and to provide a comprehensive explanation of the problem.
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Copyright (c) 2024 Dr. Avneesh Kumar, Kumari Tripti
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