UNMASKING ECONOMIC CONCEPTS IN FILMS AS PEDAGOGICAL TOOLS FOR FINANCIAL LITERACY: A STUDY ON FOUR INDIAN HINDI FILMS

Shaju K John; Joel Oommen Muzhangody

doi:10.29121/shodhkosh.v5.i5.2024.6232

Authors

Shaju K John Assistant Professor, Department of Economics, St. Thomas College, Kozhencherry, Kerala
Joel Oommen Muzhangody Assistant Professor, Department of Economics, St. Thomas College, Kozhencherry, Kerala

DOI:

https://doi.org/10.29121/shodhkosh.v5.i5.2024.6232

Keywords:

Financial Scams, Stock Market, Market Dynamics, Insider Trading, Moral Hazard, Market Regulation

Abstract [English]

Indian cinema, celebrated for its vibrant storytelling and widespread popularity, offers a fresh and relatable perspective on the complex world of money and society. This study explores the convergence of economic theory and cinematic storytelling through a qualitative content analysis of four prominent Hindi-language films: The Big Bull, Scam 1992: The Harshad Mehta Story, Gafla, and Baazaar. Focusing on the depiction of market dynamics, speculative bubbles, insider trading, moral hazard, and regulatory inadequacies, the research reveals how these productions function as powerful pedagogical tools. The analysis demonstrates that these films not only captivate audiences but also demystify complex economic concepts and highlight the ethical complexities embedded within financial systems, thereby enhancing public understanding of both economic phenomena and their societal consequences.

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