EVALUATING THE IMPACT OF GREEN BANKING INITIATIVES ON SUSTAINABLE DEVELOPMENT AND FINANCIAL PERFORMANCE: A STUDY OF INDIAN COMMERCIAL BANKS

Shilpi Yadav; Shraddha Singh; Adarsh Vaishnav

doi:10.29121/shodhkosh.v5.i7.2024.6209

Authors

Dr. Shilpi Yadav Asst. Professor, Department of commerce, Shri Rawatpura Sarkar University, Raipur
Shraddha Singh Research scholar, Department of commerce, Shri Rawatpura Sarkar University, Raipur
Adarsh Vaishnav Research scholar, Department of commerce, Shri Rawatpura Sarkar University, Raipur

DOI:

https://doi.org/10.29121/shodhkosh.v5.i7.2024.6209

Keywords:

Green Banking, Sustainable Development, Financial Performance, Indian Banks, Environmental Impact, Stakeholder Engagement

Abstract [English]

Green banking has emerged as a critical paradigm in the global financial landscape, linking environmental sustainability with financial performance. This study investigates how green banking initiatives affect sustainable development and financial outcomes in selected Indian commercial banks. Using a mixed-methods approach, the research analyses primary data collected from 385 respondents across urban and semi-urban regions of Chhattisgarh, alongside secondary data drawn from financial reports, RBI publications, and sustainability disclosures. Reliability and validity of the instrument were ensured through statistical tests. The findings reveal that green banking contributes positively to environmental sustainability and moderately impacts profitability and stakeholder trust. The paper concludes with practical implications for policy and strategy development in Indian banking.

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