STRATEGIC HRM IN A VOLATILE, UNCERTAIN, COMPLEX, AND AMBIGUOUS VUCA WORLD: FROM COMPLIANCE TO COMPETITIVE ADVANTAGE”

Deepak Verma; Leena Sharad Shimpi; Saksham Kumar Srivastava; Aman Patel; Shivam Dubey; Bimal Jaiswal

doi:10.29121/shodhkosh.v5.i6.2024.6159

Authors

Dr. Deepak Verma Assistant Professor, Department of Applied Economics, Faculty of Commerce, University of Lucknow
Dr. Leena Sharad Shimpi Associate Professor, Department of Commerce, Babasaheb Bhimrao Ambedkar University
Dr. Saksham Kumar Srivastava Assistant Professor, Department of Commerce, Faculty of Commerce, University of Lucknow
Aman Patel Research Scholar, Department of Applied Economics, Faculty of Commerce, University of Lucknow
Shivam Dubey Assistant Professor, Department of Commerce, Faculty of Commerce, University of Lucknow
Dr. Bimal Jaiswal Professor, Department of Applied Economics, Faculty of Commerce, University of Lucknow

DOI:

https://doi.org/10.29121/shodhkosh.v5.i6.2024.6159

Keywords:

Vuca, Human Resource Management (Hrm), Talent Management, Artificial Intelligence (Ai), Workforce Planning, Comparative Case Study

Abstract [English]

In an increasingly volatile, uncertain, complex, and ambiguous (VUCA) business environment, Human Resource Management (HRM) is transitioning from an administrative function to a strategic driver of organisational success. This paper examines how HR strategies are evolving to address VUCA challenges, with a focus on agility, resilience, systems thinking, and strategic talent development. It explores the role of artificial intelligence (AI) and data analytics in enhancing HR functions, including talent management, employee engagement, learning and development, organisational agility, and technology adoption. A comparative case analysis of Unilever, IBM, and Accenture illustrates the application of AI in recruitment, internal mobility, and workforce scenario planning, demonstrating measurable gains in efficiency, scalability, and adaptability. While some reported outcomes derive from vendor case data, these examples highlight practical pathways for leveraging technology to strengthen HR capabilities. The study underscores the need for proactive, technology-enabled HRM approaches to sustain competitive advantage in dynamic and unpredictable environments.

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