IMPACT OF DIGITAL LITERACY AND MOBILE ACCESSIBILITY ON ONLINE SHOPPING BEHAVIOUR FOR CONSUMER GOODS IN GREATER NOIDA
DOI:
https://doi.org/10.29121/shodhkosh.v5.i6.2024.6117Keywords:
Digital Literacy, Mobile Accessibility, Online Shopping Behaviour, Consumer Goods, Digital Divide, Smartphone Usage, Consumer Engagement, Digital EconomyAbstract [English]
This study examines how consumers in Greater Noida, an Indian city that is expanding quickly, behave when they shop online in relation to digital literacy and mobile accessibility. Understanding the elements that affect online buying decisions has become more crucial as e-commerce and smartphone use have grown. The study looks at how customers' frequency of online purchases, product preferences, and platform usage are influenced by their access to mobile technology and digital competence, which is the capacity to utilize digital tools efficiently. A systematic questionnaire was used to gather data from 180 respondents, and the findings show a substantial positive relationship between increased online purchasing engagement and higher levels of digital competence. Similarly, more varied and frequent online purchases are greatly influenced by improved mobile accessibility. To encourage inclusive and fair access to digital commerce, the results highlight the necessity of focused digital education programs and enhanced mobile infrastructure. In order to close the digital divide and improve consumer involvement across all segments, the study ends with recommendations for digital platforms and legislators.
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