DIGITAL SUSTAINABILITY: A KNOWLEDGE WELL KNOWN TO THE COMPANIES AND THE INDIVIDUALS OF A COMMUNITY?
DOI:
https://doi.org/10.29121/shodhkosh.v4.i2.2023.5701Keywords:
Digital Sustainability, Community, CsrAbstract [English]
The study is focused on Digital Sustainability. Being a new research topic for the researchers, it has yet to be fully studied. Digital Sustainability is a sub group of Sustainability. Hence the literature related to sustainability is firstly required to comprehend the ideology behind Digital Sustainability. It affects various sectors such as environment, economic, social and technological. The economy, society, environment and technology, all are within the encirclement of Digital Technology. This needs awareness, not only by the community but also by the companies. During usage of any a kind of technology related activity one must be able to understand its impact on both sides, the positive as well as the negative. In this 21st century, even the Corporate Social Responsibility (CSR) activities which are performed by the companies need to be sustainable not only physically but also digitally. The companies as well as the community must be aware of the electronic wastages that they have been compiling such as old computer parts, TV, Fridge and various other gadgets. The lesser the technological wastages, the lesser impact it would have on the economy, environment, society and technology. The environment needs to be taken care of as studies have found that AI used by the companies have led to change of climate in some regions. The economy needs constant refurbishing and growth. Digital Sustainability helps economic growth via reuse of the resources and share them equally. The society and technology are inseparable now and Digital Sustainability has become of utmost importance.
References
Thesis:
Kumbhar S.A.: Corporate social responsibility as a sustainable measure by large enterprise.
Kale C.S.: A study of corporate practices- strategies, corporate governess and social responsibility in selected organizations in India.
Kwatra Pratigya: An Assessment of Corporate Social Performance of Indian Multinational Manufacturing Companies.
Lawande Naval Ulhas (2013): A Study of Corporate Social Responsibility and its influence on employee commitment in organisations.
Bora P.P. (2020): Corporate Social Responsibility of Tea Industry in Assam with special reference to Lakhimpur District.
Dutta Pranjal Pratim (2008): Corporate Social Responsibility in oil sector a study on selected entities in Assam.
Hussain Ahsanul (2020): Corporate Social Responsibility CSR of Oil India Limited in Assam: A Diagnostic Study
Pandya Prashant (2019): A Comparative Study of Corporate Social Responsibility of selected public sector banks and private sector banks with special reference to Gujarat State.
Papers:
Verdecchia, Sallou & Cruz: A Systematic Review of Green AI. [J] Journal WIREs Data Mining and Knowledge Discovery. https://doi.org/10.48550/arXiv.2301.11047
Pan & Zhang (2021), in their paper entitled: Digital Sustainability, Climate Change, and Information Systems Solutions. [J] International Journal of Information Management. https://doi.org/10.1016/j.ijinfomgt.2021.102444 DOI: https://doi.org/10.1016/j.ijinfomgt.2021.102444
Sheehy Benedict: Defining CSR: Problems and Solutions [J} Business Ethics. DOI 10.1007/s10551-014-2281-x.
Brown TJ, Dacin PA.: The company and the product: corporate associations and consumer product responses [J]. The Journal of Marketing. 1997:68-84. DOI: https://doi.org/10.1177/002224299706100106
Dahlsrud A.: How corporate social responsibility is defined: an analysis of 37 definitions [J]. Corporate Social Responsibility and Environmental Management. 2008, 15(1):1-13. DOI: https://doi.org/10.1002/csr.132
Khoury G, Rostami J, Turnbull JP. Corporate Social Responsibility: Turning Words into Action [M]. Ottawa: Conference Board of Canada, 1999.
Kotler P. Marketing Management: Analysis Planning Implementation and Control (7th edition) [M] Englewood Cliffs, NJ: Prentice Hall, 1991.
McWilliams A, Siegel D. Corporate social responsibility: A theory of the firm perspective [J]. Academy of Management Review. 2001, 26(1):117-27. DOI: https://doi.org/10.2307/259398
Wen SB, Fang Y. Empirical study on the relationship between corporate social responsibility and financial performance--analysis on panel data from stakeholder perspective [J]. China Industrial Economics. 2008(10):150-9.
Xie PH, Zhou ZC. Empirical study on the relationship between corporate social responsibility and consumer purchase intention in China [J]. NanKan Business Review. 2009, 12(1):64-70.
Bag Sudin, Omrane Amina (2020) in their paper: Corporate Social Responsibility and its Overall Effects on Financial Performance: Empirical Evidence from Indian Companies. Journal of African Business, DOI: 10.1080/15228916.2020.1826884. DOI: https://doi.org/10.1080/15228916.2020.1826884
Jin Young Shn, Moosup Jung, Kyung-il Khoe, Myung-Su Chae: Effects of government involvement in corporate social responsibility: An analysis of the Indian Companies Act, 2013. Emerging Markets Finance and Trade 51 (2), 377-390,2015. DOI: https://doi.org/10.1080/1540496X.2015.1021600
Books:
Aczel, Sounderpandian, Saravanan, Joshi: Complete Business Statistics
Padmalochan Hazarika: Essential Statistics for Economics and Business Studies
C R Kothari, Gaurav Garg: Research Methodology
Dr. A. Karim: Corporate Social Responsibility
CA Kamal Garg: Corporate Social Responsibility
Nirbhay Lumde: Corporate Social Responsibility in India A Practitioner’s Perspective
Santanu Kaushik Baruah: Assam Year Book
Websites:
https://corporatefinanceinstitution.com
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Anganjyoti Basumatary

This work is licensed under a Creative Commons Attribution 4.0 International License.
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.























