BUSINESS INTELLIGENCE SYSTEMS AND THEIR IMPACT ON MANAGERIAL DECISION-MAKING IN INDIA'S BANKING INDUSTRY
DOI:
https://doi.org/10.29121/shodhkosh.v5.i7.2024.5647Keywords:
Data Analysis, Risk Management, Operational Efficiency, Predictive Analytics, Data IntegrationAbstract [English]
Managerial decision-making in India's banking industry has shifted to prioritise the integration of BI systems. The purpose of this study is to investigate how business intelligence (BI) solutions might help Indian banks make better strategic and operational choices. The research looks at case studies from top Indian banks and a literature review to find out how business intelligence tools help with things like risk management, CRM, and operational efficiency, all of which lead to better decisions. In this paper, we will look at how business intelligence (BI) technologies may help managers make better choices faster by analysing data in real-time, getting predictions, and gaining actionable knowledge. Data quality concerns, integration complexity, and the requirement for trained staff are just a few of the obstacles that Indian banks have when trying to adopt and deploy BI systems, which are also included in the study. In order to help banking professionals and policymakers improve management decision-making in the changing financial environment, this paper will present practical tactics and ideas for using BI systems efficiently.
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