STUDY OF THE "AWARENESS OF YOUNG WOMEN TOWARDS FASHION IN THE CHANGING ENVIRONMENT" IN THE CONTEXT OF MUZAFFARPUR DISTRICT

‘‘बदलते परिवेश में फैशन के प्रति युवतियों की जागरुकता का अध्ययन’’ मुजफ्फरपुर जिला के सन्दर्भ में

Authors

  • Kumari Deepmala Assistant Professor (Guest), Department of Home Science, M.D.D.M. College (A Constituent Unit of B.R.A. Bihar University), Muzaffarpur, India
  • Kusum Kumari Professor & Head, University Department of Home Science, B.R.A. Bihar University, Muzaffarpur, India
  • Vidisha Mishra Assistant Professor, University Department of Home Science, B.R.A. Bihar University, Muzaffarpur, India
  • Shweta Priyadarshini Assistant Professor (Guest), University Department of Home Science, B.R.A. Bihar University, Muzaffarpur, India
  • Renu Kumari Professor, University Department of Home Science, B.R.A. Bihar University, Muzaffarpur, India
  • Sangeeta Rani Professor, University Department of Home Science, B.R.A. Bihar University, Muzaffarpur, India

DOI:

https://doi.org/10.29121/shodhkosh.v5.i2.2024.5485

Keywords:

Percentage, Age, Gender, Urban Area, College, Personality Development

Abstract [English]

The research presented here is related to the study of awareness of young women towards fashion in the changing environment. For this, 100 young women aged 18 to 25 years have been selected. In this, the help of interview and schedule method has been taken. Under the research, age has been considered as an important main variable among the independent variables. The social, educational and biological level of the young women included in the research has been studied. The research will prove to be helpful in making young women self-reliant and independent. Statistical analysis show that 75% of young women have a positive attitude towards fashion, and they believe that fashion has a great contribution in developing their personality.

Abstract [Hindi]

प्रस्तुत शोध ‘‘बदलते परिवेश में फैशन के प्रति युवतियों की जागरूकता का अध्ययन से संबंधित है। इसके लिए 18 से 25 वर्ष की 100 युवतियों का चयन किया गया है। इसमें साक्षात्कार एवं अनुसूची विधि की सहायता ली गई है। शोध के अन्तर्गत स्वतंत्र चरों में आयु को महत्वपूर्ण प्रधान चर माना गया है। शोध में सम्मिलित युवतियों के सामाजिक, शैक्षणिक एवं जैविकीय स्तर का अध्ययन किया गया है। शोध युवतियों को आत्मनिर्भर एवं स्वावलम्बी बनाने में सहायक सिद्ध होगा। सांख्यिकीय विश्लेषण से पता चलता है कि 75 प्रतिशत युवतियाँ फैशन के प्रति सकारात्मक दृष्टिकोण रखती है, और वह मानती है कि फैशन का उनके व्यक्तित्व को विकसित करने में बहुत योगदान है।

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Published

2024-09-15

How to Cite

Kumari Deepmala, Kumari, K., Mishra, V., Priyadarshini, S., Renu Kumari, & Sangeeta Rani. (2024). STUDY OF THE "AWARENESS OF YOUNG WOMEN TOWARDS FASHION IN THE CHANGING ENVIRONMENT" IN THE CONTEXT OF MUZAFFARPUR DISTRICT. ShodhKosh: Journal of Visual and Performing Arts, 5(2), 656–664. https://doi.org/10.29121/shodhkosh.v5.i2.2024.5485