INDIA'S RURAL MARKET: THE FORTUNE LIES AT THE BOTTOM OF THE PYRAMID
DOI:
https://doi.org/10.29121/shodhkosh.v5.i1.2024.5418Keywords:
Rural Market, Bottleneck, MosaicAbstract [English]
This is the literature review on the ‘Rural Market’ as it is very fascinating to all marketers in India and overseas. The review focuses on areas of marketing, nature and characteristics rural Market. It also gives importance to problems and opportunities of Rural Market. This will help to create and imbibe interest to the researchers/scholars for their further studies.
References
http://smallbusiness.chron.com/definition-retail-marketing-40196.html, 03 June, 2013, 17:21.
http://en.wikipedia.org/wiki/Marketing, 03 June, 2013, 17:40.
http://en.wikipedia.org/wiki/Marketing, 03 June, 2013, 17:40.
Balram Dogra and Karminder Ghuman(2008), Rural Marketing: Concept and Cases,chapter No.2, pp-19-20.
Chhabra, S.(2005).”Connecting with rural consumers”, Rural Asia Coference, May 19, 2005, BIMTECH, New Delhi.
http://business.mapsofindia.com/rural-economy/rural-economy.html, 03/06/2013, 19:15.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Ajit Damodar Adsul, Dr. Balwant Dinkar Girigisavi
This work is licensed under a Creative Commons Attribution 4.0 International License.
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
