UNVEILING STUDENT MOTIVATIONS: A STUDY OF CHATGPT USAGE IN EDUCATION

Authors

  • Jishnu D. Research Scholar, Department of Media and Communication, School of Communication, Central University of Tamil Nadu, India
  • Malini Srinivasan Research Scholar, Department of Media and Communication, School of Communication, Central University of Tamil Nadu, India
  • Gondi Surender Dhanunjay Research Scholar, Department of Media and Communication, School of Communication, Central University of Tamil Nadu, India
  • Dr R. Shamala Assistant Professor, Department of Media and Communication, School of Communication, Central University of Tamil Nadu, India

DOI:

https://doi.org/10.29121/shodhkosh.v4.i2.2023.503

Keywords:

ChatGpt, Uses and Gratifications, Artificial Intelligence, Students, Education

Abstract [English]

This research delves into the Uses and Gratifications of ChatGpt among students, employing a quantitative approach with surveys as the primary data collection tool. The study's primary objective is to uncover the motivations behind students' usage of ChatGpt, leading to a comprehensive understanding of the factors influencing their preferences. The analysis reveals that students predominantly utilize ChatGpt for Academic Content Creation, Information Seeking, Novelty, and Convenience. These findings provide valuable insights that can inform the development of more effective AI communication tools tailored to student needs. Moreover, this study expands the realm of the Uses and Gratification theory by investigating the motivations underlying the usage of ChatGpt, an artificial intelligence language model. The outcomes of this research hold significance for academics, researchers, and AI developers, contributing to their understanding of how individuals engage with and derive meaning from media in their daily lives.

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Published

2023-08-04

How to Cite

D, J., Srinivasan, M., Dhanunjay, G. S., & Shamala, R. (2023). UNVEILING STUDENT MOTIVATIONS: A STUDY OF CHATGPT USAGE IN EDUCATION. ShodhKosh: Journal of Visual and Performing Arts, 4(2), 65–73. https://doi.org/10.29121/shodhkosh.v4.i2.2023.503

Issue

Vol. 4 No. 2 (2023): Volume 4 Issue 2 July- December- 2023

Section

Articles

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Copyright (c) 2023 Jishnu D., Malini Srinivasan, Gondi Surender Dhanunjay, Dr R. Shamala

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