USERS’ PERCEPTION TOWARDS SMARTPHONE APPLICATIONS IN DELHI NCR: DEMOGRAPHIC PERSPECTIVE
DOI:
https://doi.org/10.29121/shodhkosh.v4.i2.2023.5025Keywords:
Smartphone Perception, Communication Applications, User Attitude, Demographic InfluenceAbstract [English]
This study investigates the perception of smartphone users in Delhi NCR towards communication applications, focusing on their attitudes and usage patterns. The research employed a survey method with a sample of 200 respondents aged 18-65. Data were analyzed using Chi-square tests to examine associations between demographic variables (age, gender, income, education) and perceptions. Results indicate that users in Delhi NCR generally hold a positive and receptive attitude towards smartphone applications. Demographic factors such as age, gender, income, and education play a significant role in shaping user perceptions. Younger individuals and those with higher educational backgrounds tend to demonstrate greater openness and comfort with these digital tools, indicating a higher level of digital engagement. Similarly, users with higher income levels are more likely to appreciate the benefits of smartphone apps, possibly due to better access and exposure. Gender differences are also observed, with females showing more favorable attitudes towards communication applications, suggesting a growing alignment of smartphone technology with academic and professional aspirations. Overall, the findings emphasize that user perception is deeply influenced by personal and socioeconomic factors, offering valuable insights for developers, educators, and policymakers aiming to expand the reach and impact of mobile applications in urban India.
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Copyright (c) 2023 Vaibhav Jindal, Dr. Neelam Jain
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