UNDERSTANDING CONSUMER INTENTIONS AND PERCEPTIONS OF ELECTRONIC SCOOTERS: A STUDY AMONG WORKING WOMEN

Authors

  • G. Banupriya Research Scholar, Department of Commerce, periyar University Salem.
  • Dr.V.Sengamalam Department of commerce, St.Joseph's College of Arts and Science for Women Hosur.

DOI:

https://doi.org/10.29121/shodhkosh.v5.i6.2024.4936

Keywords:

E-Scooters, Working Women, Transportation Preferences, Consumer Behaviour, Sustainable Mobility, Gendered Perceptions

Abstract [English]

The growing popularity of electronic scooters (e-scooters) as a sustainable and convenient urban transportation option has drawn significant attention in recent years. Despite this trend, there is limited research focusing on the perspectives of specific demographic groups, particularly working women. This study explores the factors shaping working women’s intentions to use e-scooters, including convenience, cost, safety, environmental awareness, and societal attitudes. Using a mixed-methods approach that combines surveys and interviews, the research examines insights from women in both urban and suburban areas. The findings reveal a strong emphasis on safety and affordability, along with varying perceptions about the practicality of e-scooters for daily commutes. These results provide valuable recommendations for developing inclusive, gender-sensitive transportation policies and products.

References

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Books

Cresswell, T., & Merriman, P. (2019). Geographies of Mobility: Practices, Spaces, Subjects. Routledge.

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Reports

International Transport Forum (ITF). (2021). Safe Micromobility: Guidelines for E-scooter Regulation and Urban Design. OECD Publishing.

https://www.itf-oecd.org/safe-micromobility

United Nations Habitat. (2020). Gender and Urban Mobility: Challenges and Opportunities for Women in Cities. UN-Habitat.

https://unhabitat.org/

Web Resources

National Association of City Transportation Officials (NACTO). (2021). Shared Micromobility in the U.S.: 2021 Report. Retrieved from https://nacto.org/

Lime. (2020). E-Scooters and Urban Sustainability. Retrieved from https://www.li.me/

Downloads

Published

2024-06-30

How to Cite

G. Banupriya, & V.Sengamalam. (2024). UNDERSTANDING CONSUMER INTENTIONS AND PERCEPTIONS OF ELECTRONIC SCOOTERS: A STUDY AMONG WORKING WOMEN. ShodhKosh: Journal of Visual and Performing Arts, 5(6), 1632–1637. https://doi.org/10.29121/shodhkosh.v5.i6.2024.4936