THE EFFECT OF MODERN DIY TECHNIQUES TRANSFORMING CONSUMERS INTO DESIGNERS

Authors

  • Rechab Jacob Londhe Head of the Department, INIFD Deccan Institute, Pune, (Maharashtra), India
  • Dr. Gunja Soni Professor, Faculty of Design & Arts (FDA), Poornima University, Jaipur, Rajasthan, India

DOI:

https://doi.org/10.29121/shodhkosh.v4.i2SE.2023.481

Keywords:

DIY, Home Décor, Interior Design, Interior Styling

Abstract [English]

In the last ten years, networking, global communications, and technology have all advanced quickly. By enabling consumers to easily use new materials with the right procedures, technological improvements paved the path for clever interior design solutions and eventually began challenging interior design pros. This includes the introduction of Artificial Intelligence and Augmented Reality technology, Interior planning apps, user-friendly designing software, and online material information along with mediatization, which is expanding the possibilities regarding both the end product and the process of making directly from B to C marketers. Therefore, the phenomenon of Do It Yourself arises in this era where the internet handles everything and provides accessibility to the consumer. In short, DIY bypasses the Interior Designing professionals for home styling activity by making things for home independently and not spending much on Interior Designers.

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Published

2023-09-26

How to Cite

Londhe, R. J., & Soni, G. (2023). THE EFFECT OF MODERN DIY TECHNIQUES TRANSFORMING CONSUMERS INTO DESIGNERS. ShodhKosh: Journal of Visual and Performing Arts, 4(2SE), 86–97. https://doi.org/10.29121/shodhkosh.v4.i2SE.2023.481