CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING AND ARTFICIAL INTELLIGENCE

Abstract [English]

Online shopping refers to the process by which a consumer places an online order for goods and/or services from a web store. Online shopping is becoming more and more popular these days due to its many advantages over traditional retail. Doing business is considerably quicker and easier thanks to the internet. As a result, there have been changes in how people conduct business, with internet purchasing experiencing significant global growth. Going digital is the newest trend in this ever evolving day. Online shopping is becoming increasingly popular among consumers as it offers time savings and a wider assortment of products than traditional brick-and-mortar stores. It is seen as a means of conducting business between buyers and sellers. The benefits of online shopping include grant chain management, online advertising, round-the-clock access, and a wide range of goods and services. Customers can browse online retailers while lounging in their homes or while seated in front of a computer. More purchases are being made directly from the internet and via smartphones. Online shopping is growing more and more popular these days, which is why it's important to conduct research on how people use and perceive it. The main aim of this research is to study the perception of the consumers towards online shopping in Belgaum district.