ON-LINE BUYING BEHAVIOR OF CONSUMERS WITH REFERENCE TO KRISHNAGIRI DISTRICTS
DOI:
https://doi.org/10.29121/shodhkosh.v5.i6.2024.4667Keywords:
Buying, Consumer, Designs, Commodities, Modern Era, Technology, E-Commerce Adoption And Cash On Delivery (Cod)Abstract [English]
Information technology and its evolution play a predominant place in the success of business in diverse market environments. It provides unique information about world business opportunities. In such a way websites are becoming mainstream commercial usages as it is user-friendly for every walk of life. The internet is the technology introduced in the modern field of business, which is widely used for business operations. Based on usage, internet users are classified into two categories according to their nature such as active and passive users. The active users are those who use selective search engines and refer to some websites for the collection of information for purchasing goods and services. [1] passive users are those who receive frequent messages through their e-mail, social media, or other modes of message about the availability of products in the markets. Likewise, from the buyer’s point of view, buyers are divided into two categories online and offline. The online purchasing of goods and commodities with help of online sources or retailers such as Flipkart, Amazon, Grofers India Pvt. Ltd, Zomato Ltd, Myntra Designs Pvt. Ltd etc., offline buyers depend on dependable marketers, like retailers, wholesalers, agents, etc.
References
Prof. Ashish Kumar Srivastava1et al., (2013), “Impact of Information Technology on In-Store Sales - A Study on Online Advertisement”, Asian J. Management, Vol.4, No, pp. 192-196.
Rutika Saini (2017), “Role of Social Media Channels in Promoting Digital Marketing - An Exploratory Study”, Asian Journal of Research in Marketing, Vol.6, No.4, pp.16-23. DOI: https://doi.org/10.5958/2277-6621.2017.00006.8
Rutika Saini (2017), “Acceptability of M-wallet System in India”, Asian Journal of Research in Marketing, vol.6, NO. 4, pp.24-29. DOI: https://doi.org/10.5958/2277-6621.2017.00007.X
Govind Patidar, Dr Rishu Roy (2017), “Contribution of Smart Phones in India’s Eecommerce Growth”, Asian Journal of Research in Marketing, Vol. 6, No. 5, pp. 67-76. DOI: https://doi.org/10.5958/2277-6621.2017.00016.0
Dr. Chandrahas A. Dixit (2019), “The role of consumer behavior in present marketing Management scenario”, International Journal in Management and Social Science, Vol.07, No.11, pp.176-181.
Anokye M. Adam (2020), “Size Determination in Survey Research”, Journal of Scientific Research & Reports, Volum.26 (5) pp.90-97. DOI: https://doi.org/10.9734/jsrr/2020/v26i530263
Kumar, A., & Raj, S. (2022). Impact of Digitalization on Consumer Behavior in Rural India: A Study of Krishnagiri District. Journal of Rural and Remote Health, 28(4), 356-367.
Suresh, M., & Ramesh, K. (2023). E-commerce Adoption and Consumer Buying Behavior in Semi-Urban Regions: Insights from Krishnagiri District. International Journal of Consumer Studies, 47(1), 45-58.
Nazanin Kordestani Ghalenoei (2021), “Operability and maintainability obstacles: an exploratory factor analysis approach”, Int. J. Advanced Operations Management, Vol. 13, No. 1, pp.92-111. DOI: https://doi.org/10.1504/IJAOM.2021.113666
Ghaith Abdulraheem Ali Alsheikh. (2021). “Structural Equation Modelling Using AMOS-based Empirical Analysis: Direct and Indirect Effects of Job Performance Factors among Jordanian Islamic Banks”, Webology, Volume 18, Number.2, pp. 955-971. DOI: 10.14704/WEB/V18I2/WEB18366 DOI: https://doi.org/10.14704/WEB/V18I2/WEB18366
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Prabhakar R., R. Usha, Dr. S. M. Krishnan
This work is licensed under a Creative Commons Attribution 4.0 International License.
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
