AI-POWERED INNOVATION IN DEPARTMENTAL STORES: A STUDY OF ITS INFLUENCE ON CUSTOMER EXPERIENCE, EFFICIENCY, AND BUSINESS GROWTH
DOI:
https://doi.org/10.29121/shodhkosh.v5.i7.2024.4647Keywords:
Artificial Intelligence, Departmental Store, Structural Equation ModelingAbstract [English]
Several industries are changing as a result of AI-driven innovation that improves efficiency, sustainability, and decision making. This shift is occurring in East Government, Robotics, workplaces, industry and mobile networks. AI’s capacity to automate processes, optimized resources, and stimulate creativity is primarily responsible for these advancements. The retail business has seen a shift thanks to artificial intelligence (AI), which has created new potential for continuous service delivery, service quality improvement, and personalization. This research papers goal is to assess AI powered innovation in department stores and how it affects consumer satisfaction, productivity, and company expansion. The present study used structural equation modelling as its methodology. The study’s conclusions showed that the department stores integration has a major effect on customer satisfaction, business expansion, and efficiency.
References
Daqar, M., &Smoudy, A. (2019). The role of artificial intelligence in enhancing customer experience. International Review of Management and Marketing, 9(4), 22-31. https://doi.org/10.32479/irmm.8166 DOI: https://doi.org/10.32479/irmm.8166
El Abed, M., & Castro-Lopez, A. (2024). The impact of AI-powered technologies on aesthetic, cognitive and affective experience dimensions: a connected store experiment. Asia Pacific Journal of Marketing and Logistics, 36(3), 715-735. DOI: https://doi.org/10.1108/APJML-02-2023-0109
Gambhir, V., Sharma, M. K., &Thiruvenkadam, T. (2024). Harnessing the Capabilities of Artificial Intelligence in Retail for Personalized Shopping Experiences. 1–6. https://doi.org/10.1109/acroset62108.2024.10743377 DOI: https://doi.org/10.1109/ACROSET62108.2024.10743377
Gao, L., Li, G., Tsai, F., Gao, C., Zhu, M., & Qu, X. (2022). The impact of artificial intelligence stimuli on customer engagement and value co-creation: the moderating role of customer ability readiness. Journal of Research in Interactive Marketing, 17(2), 317-333. https://doi.org/10.1108/jrim-10-2021-0260 Ghosh, S., Ness, S., &Salunkhe, S. (2024). The role of AI-enabled chatbots in omnichannel customer service. Journal of Engineering Research and Reports, 26(6), 327-345. https://doi.org/10.9734/jerr/2024/v26i61184 DOI: https://doi.org/10.1108/JRIM-10-2021-0260
Kanapathipillai, K., Nian, O. F., Yi, C., & Ping, Y. (2024). From service to superiority: unveiling the impact of artificial intelligence on customer experience in giant hypermarkets, klang valley, malaysia. European Journal of Management and Marketing Studies, 9(2). https://doi.org/10.46827/ejmms.v9i2.1844 DOI: https://doi.org/10.46827/ejmms.v9i2.1844
Kumar, V., Rajan, B., Venkatesan, R., &Lecinski, J. (2020). Understanding the role of artificial intelligence in personalized marketing. California Management Review, 61(4), 135-155. http://dx.doi.org/10.1177/0008125619859317 DOI: https://doi.org/10.1177/0008125619859317
Lan, D.H., & Tung, T.M. (2024). Ai-powered customer experience: Personalization, engagement, and intelligent decision-making in CRM. Journal of Electrical Systems, 20(5s), 55-71. https://doi.org/10.52783/jes.1832 DOI: https://doi.org/10.52783/jes.1832
Maria, R., Ana, P., & Silva, J. (2020). Enhancing Customer Experience through Omnichannel Management. International Journal of Marketing Studies, 12(4), 56-68.
Maria, R., Ana, P., & Silva, J. (2020). Enhancing Customer Experience through Omnichannel Management. International Journal of Marketing Studies, 12(4), 56-68.
Matharoo, S. (2024). Transforming Retail: Elevating Customer Experience and Efficiency with Generative AI Technique. Asian Journal of Research in Computer Science, 17(12), 179–184. https://doi.org/10.9734/ajrcos/2024/v17i12537 DOI: https://doi.org/10.9734/ajrcos/2024/v17i12537
MayankChoubey. (2024). THE EDGE OF INNOVATION: HOW AI-POWERED COMPUTING IS REVOLUTIONIZING CUSTOMER EXPERIENCE. INTERNATIONAL JOURNAL OF COMPUTER ENGINEERING AND TECHNOLOGY (IJCET), 15(5), 648-657. https://lib-index.com/index.php/IJCET/article/view/IJCET_15_05_060
Neha, S. Mohanty, B. S. Alfurhood, R. Bakhare, S. Poongavanam& R. Khanna (2023). The role and impact of artificial intelligence on retail business and its developments. International Conference on Artificial Intelligence and Smart Communication (AISC), Greater 10.1109/AISC56616.2023.10085624. Noida, India, Retrieved 1098-1101, doi: from https://ieeexplore.ieee.org/document/10085624 DOI: https://doi.org/10.1109/AISC56616.2023.10085624
Parikh, V. & Pirani, S (2025). Integrating Sustainable HRM, Digital HRM, And Remote Work Practices: A Conceptual Framework for Enhancing Job Satisfaction. International Journal of multidisciplinary Research & Reviews, 4(1), 68-81.
Parikh, V. (2022). How to revitalize management education in India. Journal of Management & Entrepreneurship, Vol – 16, Issue – 1, Pg. 151-155
Parikh, V. (2023). A Study on resilience among Working Women with differently Abled Child and Working Women with Normal Child. NOVYI MIR Research Journal. Volume - 8, Issue -3, Page 277 - 281.
Parikh, V. (2023). Whistleblowing in B-Schools, Education and Society, Vol-47, Issue – 1, Pg. 183-189. DOI: https://doi.org/10.1111/geoj.12449
Patil, D. (2025). Artificial Intelligence In Retail And E-Commerce: Enhancing Customer Experience Through Personalization, Predictive Analytics, And Real-Time Engagement. https://doi.org/10.2139/ssrn.5057420 DOI: https://doi.org/10.2139/ssrn.5057420
Pirani, S. (2024). Navigating Research Ethics: Strategies for preventing and Addressing Research Misconduct, International Journal of Multidisciplinary Research & Reviews, Vol 03, No. 02, PP.96-104. DOI: https://doi.org/10.56815/IJMRR.V3I2.2024/96-104
Pirani, S. (2024). Simplifying statistical Decision Making: A Research Scholar’s Guide to parametric and Non-Parametric Methods, International Journal of Multidisciplinary Research & Reviews, Vol 03, No. 03, pp. 184-192. DOI: https://doi.org/10.56815/IJMRR.V3I3.2024/184-192
Şenyapar, H. N. D. (2024). The Future of Marketing: The Transformative Power of Artificial intelligence. International Journal of Management and Administration, 8(15), 1–19. http://dx.doi.org/10.29064/ijma.1412272 DOI: https://doi.org/10.29064/ijma.1412272
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Krushita Desai, Prof. Dr. Mona Mehta
This work is licensed under a Creative Commons Attribution 4.0 International License.
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
