IMPACT OF DIGITAL ADVERTISING SEMIOTICS ON COSMETICS PRODUCTS IN AP REGION INDIA

T. Yogesh Babu; P. John Adinarayana; B. Kishore Babu

doi:10.29121/shodhkosh.v5.i5.2024.4633

Authors

Dr. T. Yogesh Babu Former Assistant Professor & Head, Department of Fine Arts, EIT, CASS, CBSS, Mainefhi, Adikeih, Eritrea , North East Africa , Africa, IIP PDF-2023 candidate from Eudoxia Research University- USA& ERC-INDIA
Dr. P. John Adinarayana Assistant Professor, Department of Fine Arts, Koneru Lakshmaiah University, Guntur, AP, INDIA
Dr. B. Kishore Babu Associate Professor, K L Business School, Koneru Lakshmaiah Education Foundation, Deemed to be University, Vaddeswaram, AP,INDIA

DOI:

https://doi.org/10.29121/shodhkosh.v5.i5.2024.4633

Keywords:

Cosmetics, Culture, Digital Marketing Trends, Semiotics

Abstract [English]

The study of effect of digital advertising semiotics on cosmetics investigates how virtual advertising creativity has revolutionized Indian cosmetics enterprise in a good sized manner. The industry of cosmetics in India has matured sufficient where consumers are doing vast studies online earlier than honestly making their very last buy. The customers within the marketplace are looking for diverse merchandise, modern-day tendencies & dealers on-line, which make digital advertising more lucrative for the Indian skin care enterprise. The brand new trends have shown that it is mandatory for each Indian skincare organization to have a web presence through virtual advertising conversation blend.

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