WORK LIFE BALANCE AND WOMEN ENTREPRENEURS: CHALLENGES, GAINS, AND THE WAY FORWARD

Abstract [English]

Entrepreneurship involves the creation and management of a new business venture through strategic planning, organization, financing, and innovation, while simultaneously bearing the risks associated with the enterprise. It serves as a driving force behind a nation's industrial and economic development. The rapid emergence of start-up ventures in the contemporary business landscape significantly contributes to global economic growth. However, a key challenge remains in creating a more gender-inclusive entrepreneurial ecosystem. The advantages of a conducive business environment must be equitably accessible to all, regardless of social, demographic, or geographic distinctions. Women, who make up nearly half of the global population, must be integrated into the economic mainstream to achieve inclusive development. Despite several recent government policies and initiatives designed to support women entrepreneurs and address structural barriers, gender disparities in entrepreneurship persist in the modern era. Beyond socio-cultural and economic hurdles, women often struggle to manage the multiple roles they perform at home and in the workplace. Thus, addressing issues related to Work-Life Balance is essential, as doing so can help alleviate other systemic challenges. This paper is a conceptual study that explores the opportunities, challenges, and barriers faced by women entrepreneurs, with a specific focus on work-life balance and its broader implications. The findings aim to provide valuable insights for both individual women entrepreneurs and policymakers, facilitating informed strategies for promoting gender-equitable economic growth.