DIGITAL DOMINANCE: EXPLORING THE REASONS BEHIND THE WANING POPULARITY OF PRINT MEDIA

Raimohan  Dash; Ramkrishna Ghosh

doi:10.29121/shodhkosh.v5.i5.2024.4542

Authors

Raimohan Dash Ph.D. Scholar of Visual and performing Arts, Mangalayatan University, Aligarh, Uttar Pradesh (India)
Dr. Ramkrishna Ghosh Associate Professor of Visual Arts, Mangalayatan University, Aligarh, Uttar Pradesh (India).

DOI:

https://doi.org/10.29121/shodhkosh.v5.i5.2024.4542

Abstract [English]

In a time when digital technology rules, the print media sector has changed dramatically. Print media, which was once seen as the main source of news and information, has had to change and reinvent itself to thrive in the digital era. This article examines the different ways that print media has changed, including the advent of online publications, the fall of traditional newspapers, and the creation of new hybrid models.

References

Arora, T., Agarwal, B., & Kumar, A. (2018). A study of millennials's preferences for social media advertising in Delhi NCR. Indian Journal of Marketing, 48(10), 34-51. DOI: https://doi.org/10.17010/ijom/2018/v48/i10/132334

Barthelemy, S., Bethell, M., Christiansen, T., Jarsvall, A., &Koinis, K. (2011). The future of print media. Retrieved Jan, 4, 2015.

Benson, R., Blach-Ørsten, M., Powers, M., Willig, I., & Zambrano, S. V. (2012). Media systems online and off: Comparing the form of news in the United States, Denmark, and France. Journal of Communication, 62(1), 21-38. DOI: https://doi.org/10.1111/j.1460-2466.2011.01625.x

Bhardwaj, A., & Kumar, V. (2022). Web and social media approach to marketing of engineering courses in India. International Journal of Business Innovation and Research, 27(4), 541-555. DOI: https://doi.org/10.1504/IJBIR.2022.122509

Briggs, R., & Hollis, N. (1997). Advertising on the web: Is there response before click-through?. Journal of Advertising research, 37(2), 33-46.

Bucher, H. J., & Schumacher, P. (2006). The relevance of attention for selecting news content. An eye-tracking study on attention patterns in the reception of print and online media. DOI: https://doi.org/10.1515/COMMUN.2006.022

Carter, Rob (1997). Color and Type. Watson Guptill Publications;New York.

Dash, M., &Belgaonkar, P. (2012). Comparative effectiveness of radio, print and web advertising. Print and Web Advertising (August 15, 2012). DOI: https://doi.org/10.2139/ssrn.2190083

Doudaki, V., &Spyridou, L. P. (2013). Print and online news: Remediation practices in content and form. Journalism Studies, 14(6), 907-925. DOI: https://doi.org/10.1080/1461670X.2012.746860

Kalombe, C., & Phiri, J. (2019). Impact of online media on print media in developing countries. Open Journal of Business and Management, 7(04), 1983. DOI: https://doi.org/10.4236/ojbm.2019.74136

Lefter, 2018. Ethics and advertising-Female targeted advertisement and the ethical concerns of practitioners and scholars.

Mathai, S., &Jeswani, S. (2021). Effectiveness of print media marketing in digital age: a study on Indian telecommunication industry. FIIB Business Review, 10(3), 242-254. DOI: https://doi.org/10.1177/2319714521992631

McMullan, J., 2020. A new understanding of ‘New Media’: Online platforms as digital mediums. Convergence, 26(2), pp.287-301. DOI: https://doi.org/10.1177/1354856517738159

Pareek, M., M., Dua, N., & Mittal, M.(2022). Academy of Marketing Studies Journal, 26(1), 1-19.

Rajendran, L. and Thesinghraja, P., 2014. The impact of new media on traditional media. Middle-East Journal of Scientific Research, 22(4), pp.609-616.

Shaouf, A. A. A. (2018). Revising the effects of online advertising attributes on consumer processing and response. International Journal of Marketing Studies, 10(1), 39-53. DOI: https://doi.org/10.5539/ijms.v10n1p39