REVITALIZING INDIGENOUS TOURISM: CHALLENGES AND OPPORTUNITIES

Abstract [English]

Indigenous tourism has emerged as a crucial sector that promotes cultural heritage, economic empowerment, and environmental sustainability for Indigenous communities. Across the world, Indigenous tourism offers unique experiences while fostering cultural pride and self-sufficiency. However, its development faces significant challenges, including systemic marginalization, lack of financial resources, cultural commodification, and infrastructural barriers. Many Indigenous communities struggle with gaining control over their tourism enterprises due to restrictive policies, limited access to funding, and external influences that often exploit their cultural assets without providing equitable benefits. Despite these challenges, Indigenous tourism presents immense opportunities. It serves as a powerful tool for economic development, allowing Indigenous communities to generate employment and improve their living standards. By establishing community-led tourism initiatives such as homestays, cultural festivals, and eco-tourism ventures, Indigenous groups can reclaim their narratives and share their traditions in an authentic manner. Moreover, sustainable Indigenous tourism aligns with global eco-tourism trends, as many Indigenous communities emphasize environmental stewardship and traditional conservation practices. Digital technology further enhances tourism opportunities by enabling Indigenous businesses to reach wider audiences, market their services, and educate travelers about responsible engagement with Indigenous cultures.
To ensure the successful revitalization of Indigenous tourism, it is essential to implement inclusive policies, invest in infrastructure, and promote ethical tourism practices that prioritize Indigenous leadership. Collaborative efforts between governments, private stakeholders, and Indigenous communities can create a sustainable model that preserves cultural integrity while maximizing economic benefits. By addressing existing barriers and leveraging new opportunities, Indigenous tourism can thrive as a means of cultural preservation, economic resilience, and sustainable development.