A STUDY ON CUSTOMERS PERCEPTION TOWARDS PATANJALI PRODUCT WITH SPECIAL REFERENCE TO HARIDWAR

Arun Kumar Singh; Manish Shrivastava

doi:10.29121/shodhkosh.v5.i3.2024.4160

Authors

Arun Kumar Singh Research Scholar, Department of Management, Quantum University, Roorkee, Uttarakhand, India
Dr.Manish Shrivastava Professor, Department of Management, Quantum University, Roorkee, Uttarakhand, India

DOI:

https://doi.org/10.29121/shodhkosh.v5.i3.2024.4160

Keywords:

Customers, Preference, Perception, Patanjali, Product

Abstract [English]

In the FMCG sector, there are several well-known and renowned FMCG brands. In India, the ultimate purpose of every business endeavour is customer satisfaction. Customers are the most significant economic group impacted by government and private sector economic actions. In the Indian herbal market, there are several well-known and renowned herbal brands. Patanjali is a significant FMCG product competitor in the market. The quality advantages provided by a brand affect the consumer's decision and usage of that brand over time, especially when it comes to eatable and cosmetic products. The primary purpose of this research is to better understand the consumers' personal characteristics, degree of education, and variables influencing their purchase of Patanjali Soap products.

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