A STUDY OF BEHAVIOURAL FINANCE AND ITS IMPACT ON INVESTMENT DECISION OF WOMEN MICRO ENTREPRENEUR- A PILOT STUDY
DOI:
https://doi.org/10.29121/shodhkosh.v5.i6.2024.4140Keywords:
Behavioural Biases, Investment Decision, Behavioural Finance, Decision MakingAbstract [English]
The main objective is to study the various behavioural biases which are going to impact on the women micro entrepreneur investment decision. On respect of that mainly we are study the six main behavioural biases which include the Overconfidence Bias, Heuristic Bias, Availability Bias, Optimisms Bias, Loss Aversion Bias, Disposition Effect. For studying this research topic we are also analyse some other factors such as Anchoring Bias, Regret Aversion Bias, Confirmation Bias, Herd Behaviour etc. which are also going to impacted on the investment decision. The cross sectional research is going to conduct to perform this research study and also helps arrive at the appropriate conclusion. This research study are mainly going to conducted in the Pune city having the population of 45,69,000 peoples. The primary data is collected from the 181 women micro-entrepreneur who run their business Pune city by using a simple random sampling method and secondary data collected from the existing research paper, journals, newspaper, research article to get the updated knowledge about the research topic. Questionnaire method are going to use for the purpose of collection of data with the help of the quantitative data are obtained. The descriptive statistics are going to for arriving at the appropriate conclusion.
References
Aven, T. (2016, December). Risk assessment and risk management: Review of recent advances ontheir foundation. European Journal of Operational Research, 11. DOI: https://doi.org/10.1016/j.ejor.2015.12.023
BAJWA, R. K. (2018). STUDY ON BEHAVIORAL FINANCE, BEHAVIORAL BIASES,. International Journal of Accounting and Financial. Vol. 8, Issue 3,, pp. 9-10. Punjab, India: Journal Publication and Research Conultancy. DOI: https://doi.org/10.24247/ijafmraug20181
Brad M. Barber, T. O. ( 2007, December 24). All That Glitters: The Effect of Attention and News on the Buying Behavior of Individual and Institutional Investors. The Review of Financial Studies/, Volume 21(Issue 2), 786. DOI: https://doi.org/10.1093/rfs/hhm079
Durri, B. A. (2015, May). COMPREHENSIVE REVIEW OF LITERATURE ONBEHAVIOURAL FINANCE. Indian Journal of Commerce & Management Studies, Volume VI (Issue 2, ), 11.
Gala, D. S. (2022, July). FINANCIAL LITERACY AMONG THE YOUTH: THE FIRST STEP TO FINANCIAL INDEPENDENCE. International Journal of Creative Research Thoughts (IJCRT), Volume 10(Issue 7), 287.
J., A. O. (2019). Does Behavioural Biases Influences Individual InvestmentDecisions. Management Science Review 10(1), 10, pp. 68-69. Benin City, Nigeria.
Maqsood Ahmad, S. Z. (2020, December 21). Overconfidence heuristic-driven bias in investment decision-making and performance: mediating effects of risk perception and moderating effects of financial literacy. (E. P. Limited, Ed.) Journal of Economic and Administrative Sciences, Volume 38(Issue 1 ), 60-90. DOI: https://doi.org/10.1108/JEAS-07-2020-0116
Muhammad Zulqarnain Asab, S. M. (2014, January). Impact of Behavioral Finance & Traditional Finance on FinancialDecision Making Process. Journal of Economics and Sustainable Development, vol.5, 2014(No.18,), 89-90.
Rashmi Sharma, S. P. (2023, January). FINANCIAL AWARENESS AMONGST WORKING WOMEN IN INDIA. International Journal of Creative Research Thoughts(IJCRT), Volume 11(Issue 1), 142.
Rudolf B. Jongejan, S. N. (2011). Propositions for using risk acceptance criteria. International Journal of Business Continuity and Risk Management, , Volume 2(Issue 1), 1. DOI: https://doi.org/10.1504/IJBCRM.2011.040017
Scheemaekere, X. D. (2009). The epistemology of modern finance. The Journal of Philosophical Economics, Volume II(Issue II), 99-120. DOI: https://doi.org/10.46298/jpe.10578
Serin Peter, G. E. (2025, January). Unveiling the nexus: Financial inclusion, financial literacy, and financial performance as catalyst for women-owned enterprises in India. Journal of the International Council for Small Business, 1. DOI: https://doi.org/10.1080/26437015.2024.2432385
Tang1, N. (2024). Financial Awareness and Its Role in Financial Behavior. TIAA Institute, April. DOI: https://doi.org/10.2139/ssrn.5018160
W, E. (2013, January). RISKS MANAGEMENT: NEW LITERATURE REVIEW. POLISH JOURNAL OF MANAGEMENT STUDIES, Volume 8(Issue 1), 288.
Zaheer Ahmed, U. N. (2021, June). Role of Behavioral Determinants for Investment. Asia-Pacific Social Science Review, Volume 21(Issue No. 2), 49-50. DOI: https://doi.org/10.59588/2350-8329.1367
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Vijaya B. Rajput, Dr. Payal Samdariya
This work is licensed under a Creative Commons Attribution 4.0 International License.
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
